Preppy Backpack

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+74.1%

Conversion, latest week

0.4%

Market size, estimated

$170Ka year

Peak month

July15.5× the quietest month

Top search term

pusheen backpack361K searches a year

Listings sell for $39.83 on average, from $17.54 to $157.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $39.83 that is $4K to $10K a year per listing.

Average price

$39.83inside the $15 to $100 sweet spot

Price range

$17.54–$157.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

4.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,158 within Backpacks. It carries 4,043 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#1,158in Backpacks

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,043per listing

Listings tracked

22

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months