Pregnancy Essentials

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

1.0%

Market size, estimated

$337Ka year

Top search term

pregnancy essentials350K searches a year

Listings sell for $25.01 on average, from $5.91 to $47.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $25.01 that is $3K to $6K a year per listing.

Average price

$25.01inside the $15 to $100 sweet spot

Price range

$5.91–$47.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,127 within Shops. It carries 2,992 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#2,127in Shops

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,992per listing

Listings tracked

80

29 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

13Amazon's first-year sales bar

Average brand age

40 months