Pregnancy Belly Button Rings
FailPrices span $6.51–$11.53, mostly outside the sweet spot, so Pregnancy Belly Button Rings is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $191K/yr448K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 14 sellers
Flapen Score
Pregnancy Belly Button Rings against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pregnancy Belly Button Rings is stronger. Inside it, weaker.
Market
The Pregnancy Belly Button Rings market on Amazon at a glance
Shoppers on Amazon United States searched for Pregnancy Belly Button Rings 448K times last year and spent an estimated $191K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.
- Searches, last 12 months
- 448K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $191Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- pregnancy belly rings200K searches a year
02 · Price
A sale here is worth $9.33.
Listings sell for $9.33 on average, from $6.51 to $11.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $9.33 that is $7K to $9K a year per listing.
- Average price
- $9.33under the $15 to $100 sweet spot
- Price range
- $6.51–$11.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,622 within Body Jewelry. It carries 1,151 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #1,622in Body Jewelry
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 1,151per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pregnancy Belly Button Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hoeudjo 14G 1 1/2 Inch CZ Sports Pregnancy Maternity Flexible Bioplast Long Belly Button Rings Navel Retainer Body Piercing Set of 3 Silver
- Price
- $8.09
- Rating
- 4.1/5
- Reviews
- 339
- Age
- 7y ago

D.Bella 14G Pregnancy Belly Button Rings for Women Flexible Belly Ring Long Maternity Belly Button Ring Silicon
- Price
- $9.31
- Rating
- 4.1/5
- Reviews
- 1,452
- Age
- 4y ago

TOKRING Pregnancy Belly Button Rings Plastic Maternity Belly Rings for Pregnant Women
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 539
- Age
- 3y ago

Longita Plastic Pregnancy Belly Button Rings Long Bar Navel Rings for Maternity Sport Pregnant Women Flexible Clear Belly Piercing Retainer Different Length bar and balls for Replacement 12-32mm
- Price
- $10.18
- Rating
- 4.4/5
- Reviews
- 2,220
- Age
- 6y ago

LAURITAMI Blue 14G Pregnancy Belly Button Rings Flexible Bioplast Sport Maternity Belly Navel Retainer Body Piercing 38mm 1 1/2
- Price
- $7.19
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 6y ago
Trending
estimated 90-day click momentum
LAURITAMI Pregnancy Belly Button Rings 14G Clear Belly Rings Acrylic Bioflex CZ Sport Maternity Belly Navel Ring Barbell Body Jewelry Piercing
- Price
- $6.51
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 11mo ago

Anicina Pregnancy Belly Rings 14G Plastic Belly Button Rings for Pregnancy Long Bar 18-38mm Sport Maternity Bioplast Navel Button Ring Retainer with Replacement Balls Mix Style
- Price
- $11.53
- Rating
- 4.3/5
- Reviews
- 1,611
- Age
- 4y ago

Hoeudjo Pregnancy Belly Rings Maternity Belly Button Rings Plastic Long Bar Navel Ring for Maternity Sport Pregnant Women Different Length 18/32/35/38mm White
- Price
- $10.12
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

Longita Pregnancy Belly Button Rings Long Bar Navel Rings for Maternity Sport Pregnant Women Flexible Clear Belly Piercing Retainer Different bar Length Replacement Balls Pink
- Price
- $9.57
- Rating
- 4.4/5
- Reviews
- 2,220
- Age
- 6y ago

Hoeudjo 14G 1 1/2 Inch CZ Sports Pregnancy Maternity Flexible Bioplast Long Belly Button Rings Navel Retainer Body Piercing Set of 3 Silver
- Price
- $8.09
- Rating
- 4.1/5
- Reviews
- 339
- Age
- 7y ago
Newest
by launch date
LAURITAMI Pregnancy Belly Button Rings 14G Clear Belly Rings Acrylic Bioflex CZ Sport Maternity Belly Navel Ring Barbell Body Jewelry Piercing
- Price
- $6.51
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 11mo ago

CHARMONLINE 14G Heart Flexible Clear Acrylic Pregnancy Belly Button Ring Butterfly Dangle Pregnancy Maternity Belly Rings
- Price
- $10.12
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 1y ago

TOKRING 14G Pregnancy Belly Button Rings Maternity Navel Piercing Jewelry Long Clear Flexible Plastic Barbell Belly Ring Retainer for Pregnant Women with Replacement Balls 18mm-38mm
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 539
- Age
- 1y ago

Hoeudjo Pregnancy Belly Rings Maternity Belly Button Rings Plastic Long Bar Navel Ring for Maternity Sport Pregnant Women Different Length 18/32/35/38mm White
- Price
- $10.12
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

TOKRING Pregnancy Belly Button Rings Plastic Maternity Belly Rings for Pregnant Women
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 539
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
14
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
21%
- Hoeudjo31%
- TOKRING11%
- D.Bella11%
- Longita10%
- LAURITAMI9%
- Anicina8%
Demand
Pregnancy Belly Button Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Pregnancy Belly Button Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pregnancy belly rings200K/yr
- pregnancy belly ring49K/yr
- pregnancy belly button rings45K/yr
- maternity belly button rings42K/yr
- pregnant belly ring13K/yr
- pregnancy belly piercing12K/yr
- maternity belly ring13K/yr
- pregnancy belly button ring12K/yr
- belly button ring pregnancy11K/yr
- belly button ring for pregnant women10K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Belly Button Rings
We read the reviews and the return reasons for every product selling here.
“Irritates the skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Belly Button Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









