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Pregnancy Belly Button Rings

Fail

Prices span $6.51–$11.53, mostly outside the sweet spot, so Pregnancy Belly Button Rings is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$191K/yr448K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
60%top-5 click share · 11 brands · 14 sellers

Flapen Score

Pregnancy Belly Button Rings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pregnancy Belly Button Rings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Belly Button Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Pregnancy Belly Button Rings 448K times last year and spent an estimated $191K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
4.6%
Market size, estimated
$191Ka year
Peak month
January1.2× the quietest month
Top search term
pregnancy belly rings200K searches a year

02 · Price

A sale here is worth $9.33.

Listings sell for $9.33 on average, from $6.51 to $11.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $9.33 that is $7K to $9K a year per listing.

Average price
$9.33under the $15 to $100 sweet spot
Price range
$6.51–$11.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,622 within Body Jewelry. It carries 1,151 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#1,622in Body Jewelry
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,151per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pregnancy Belly Button Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • Brand 131%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Pregnancy Belly Button Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pregnancy Belly Button Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy belly rings200K/yr
  • pregnancy belly ring49K/yr
  • pregnancy belly button rings45K/yr
  • maternity belly button rings42K/yr
  • pregnant belly ring13K/yr
  • pregnancy belly piercing12K/yr
  • maternity belly ring13K/yr
  • pregnancy belly button ring12K/yr
  • belly button ring pregnancy11K/yr
  • belly button ring for pregnant women10K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Belly Button Rings

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
38%of negative reviews mention “Allergies”
1.2%of orders come back
“Irritates the skin”
A buyer, on “Allergies”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pregnancy Belly Button Rings questions

Answered from the same tracked data.