Pregnancy Announcements

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

0.8%

Market size, estimated

$402Ka year

Peak month

December1.4× the quietest month

Top search term

pregnancy announcement1.3M searches a year

Listings sell for $14.29 on average, from $6.01 to $35.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $14.29 that is $4K to $7K a year per listing.

Average price

$14.29under the $15 to $100 sweet spot

Price range

$6.01–$35.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

2.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,175 within Baby Boys. It carries 545 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#1,175in Baby Boys

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

545per listing

Listings tracked

58

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months