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Prada Purse

Fail

Products sell for $597.86 on average, outside the sweet spot, so Prada Purse is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$222K/yr265K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
49%top-5 click share · 12 brands · 12 sellers

Flapen Score

Prada Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Prada Purse is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prada Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Prada Purse 265K times last year and spent an estimated $222K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.1%
Market size, estimated
$222Ka year
Peak month
December2.0× the quietest month
Top search term
prada purse59K searches a year

02 · Price

A sale here is worth $597.86.

Listings sell for $597.86 on average, from $9.66 to $7125.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $597.86 that is $0 to $60K a year per listing.

Average price
$597.86above the $15 to $100 sweet spot
Price range
$9.66–$7125.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$60K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #18,261 within Clutches & Evening Bags. It carries 362 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#18,261in Clutches & Evening Bags
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
31

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Prada Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

12%

  • Brand 136%
  • Brand 223%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 12%)

Demand

Prada Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Prada Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prada purse59K/yr
  • prada handbags35K/yr
  • prada purses for women25K/yr
  • prada backpack18K/yr
  • prada crossbody bag12K/yr
  • prada crossbody bags for women9K/yr
  • prada wallets for women12K/yr
  • cartera prada para mujer11K/yr
  • prada tote bag7K/yr
  • prada handbag7K/yr

Reviews and returns

What reviews say buyers love and hate about Prada Purse

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Tight”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Prada Purse questions

Answered from the same tracked data.