Prada

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.6M a year.

Searches, last 12 months

5.7M

Growth, 90 days vs prior 90

+13.1%

Conversion, latest week

0.8%

Market size, estimated

$6.6Ma year

Peak month

December1.6× the quietest month

Top search term

gucci sunglasses women890K searches a year

Listings sell for $148.29 on average, from $8.11 to $1171.67. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $148.29 that is $37K to $74K a year per listing.

Average price

$148.29above the $15 to $100 sweet spot

Price range

$8.11–$1171.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$37K–$74K

Returns

4.9%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #6,108 within Sunglasses & Eyewear Accessories. It carries 1,330 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

90%

Out of stock, average day

4.6%

Average rank

#6,108in Sunglasses & Eyewear Accessories

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,330per listing

Listings tracked

101

27 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

17Amazon's first-year sales bar

Average brand age

48 months