prada
Launch itA $6.6M/yr market growing +13.1% this quarter with returns at 4.9% — clears our launch bar.
Market size
Incredible$6.6M$6.6M/yr · 5.7M searches
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$148.29avg listing price — sweet spot $15–$100
Review moat
Good1,329.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.11–$1171.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, prada is a $6.6M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Launch it — 56/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
prada market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $5.9M–$7.4M
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #6,108
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 64%
- Out of stock
- 4.6%
- Avg brand age
- 48 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
134
Top-5 brand share
68%
Top 20: 91%
Top-5 click share
20%
Top 20: 48%
Open market
30%
- Gucci27%
- Prada27%
- Versace7%
- BUTABY3%
- Vcarsian3%
- MUJOSH2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top prada search terms
- gucci sunglasses women890K/yr
- prada913K/yr
- prada sunglasses for women670K/yr
- prada perfume for women646K/yr
- prada sunglasses for men356K/yr
- prada sunglasses297K/yr
- prada bag325K/yr
- gucci sunglasses211K/yr
- prada perfume177K/yr
- prada paradoxe perfume268K/yr
Top prada products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gucci Womens Bold Cat Eye Sunglasses Black/Black/Grey 51/20/145
Gucci$208.214.4★66 rev
Prada Paradoxe Intense By Prada for Women 3.0 oz Eau de Parfum Spray Refillable
Prada$130.524.8★954 rev
Vcarsian Retro Oval Cat Eye Sunglasses for Women Men- Trendy Y2K 90s Vintage Designer Sun Glasses with UV Protection for Driving Traveling Outfit
Vcarsian$11.994.7★38 rev
BUTABY Trendy Rectangle Sunglasses for Women Men Retro Sun Glasses Vintage Fashion Square Frame Black & Leopard Brown
BUTABY$16.824.5★487 rev
Prada Paradoxe by Prada for Women 3.0 oz Eau de Parfum Spray Rechargeable
Prada$122.564.8★1,855 rev
Newest
by launch date
YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection
YUNKRK$16.6230 rev
Vcarsian Retro Oval Cat Eye Sunglasses for Women Men- Trendy Y2K 90s Vintage Designer Sun Glasses with UV Protection for Driving Traveling Outfit
Vcarsian$11.9938 rev
phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses
phikttu$10.8093 rev
Prada Womens Powder Sunglasses Powder Pink One Size
Prada$242.380 rev
DreamCalf Oval Cat Eye Sunglasses for Women Trendy Retro Cateye Frame with UV Protection for Traveling or Driving
DreamCalf$15.73149 rev
Trending
90-day click momentumphikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses
phikttu$10.804.6★
YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection
YUNKRK$16.624.5★
Vcarsian Retro Oval Cat Eye Sunglasses for Women Men- Trendy Y2K 90s Vintage Designer Sun Glasses with UV Protection for Driving Traveling Outfit
Vcarsian$11.994.7★
Prada Womens Powder Sunglasses Powder Pink One Size
Prada$242.380.0★
Prada Womens 0PR B05S Sunglasses Black One Size
Prada$267.165.0★
What buyers say about prada
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Great price for quality”
“Good deal”
“Great sleek look and fit well”
“I love the shape”
“Love the color”
“Comfortable and cute”
“As described”
“they are still very functional”
“Love the design”
What buyers complain about
“They are large”
“Not worth the Price”
“Low quality”
“Awful perfume”
“darker”
“Broke almost immediately”
“They disconnected every once in a while”
“Dont really look like the pics”
“Battery life is absolutely pathetic”
“Can broken”
Top return reasons
Common questions
- Is prada profitable to sell on Amazon United States?
- The niche generates $6.6M/yr across 101 tracked products. 17 of 27 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Launch it (56/100).
- How competitive is the prada niche?
- 36 brands and 134 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in prada?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 4.9%.
- When does demand for prada peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the prada niche?
- Listings span $8.11–$1171.67; the average listing price is $148.29 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.