Pottery Barn Kids Backpack

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +143.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

551K

Growth, 90 days vs prior 90

+143.6%

Conversion, latest week

0.3%

Market size, estimated

$53Ka year

Peak month

August11.4× the quietest month

Top search term

kindergarten backpack115K searches a year

Listings sell for $30.07 on average, from $9.09 to $119.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.07 that is $0 to $3K a year per listing.

Average price

$30.07inside the $15 to $100 sweet spot

Price range

$9.09–$119.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #325 within Backpacks. It carries 2,436 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

4.6%

Average rank

#325in Backpacks

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

2,436per listing

Listings tracked

146

33 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

22Amazon's first-year sales bar

Average brand age

35 months