Pottery Barn Kids Backpack
MaybeSearch demand grew +143.6% this quarter. But buyers convert on only 0.3% of searches, so Pottery Barn Kids Backpack is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $53K/yr551K searches / yr
- 90-day growth
- +143.6%search demand this quarter
- Competition
- 17%top-5 click share · 66 brands · 169 sellers
Flapen Score
Pottery Barn Kids Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pottery Barn Kids Backpack is stronger. Inside it, weaker.
Market
The Pottery Barn Kids Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Pottery Barn Kids Backpack 551K times last year and spent an estimated $53K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +143.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 551K
- Growth, 90 days vs prior 90
- +143.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $53Ka year
- Peak month
- August11.4× the quietest month
- Top search term
- kindergarten backpack115K searches a year
02 · Price
A sale here is worth $30.07.
Listings sell for $30.07 on average, from $9.09 to $119.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.07 that is $0 to $3K a year per listing.
- Average price
- $30.07inside the $15 to $100 sweet spot
- Price range
- $9.09–$119.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #325 within Backpacks. It carries 2,436 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 99%
- Out of stock, average day
- 4.6%
- Average rank
- #325in Backpacks
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 2,436per listing
- Listings tracked
- 146
04 · Newcomers
22 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 33
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pottery Barn Kids Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
169
Top-5 brand share
48%
Top 20: 78%
Top-5 click share
17%
Top 20: 41%
Open market
47%
- Brand 117%
- Brand 210%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Pottery Barn Kids Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 11.4×
Search terms
Top Pottery Barn Kids Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kindergarten backpack115K/yr
- kids backpack with lunch box160K/yr
- backpack for high school girls60K/yr
- kindergarten backpacks19K/yr
- backpack for 6th grade girls14K/yr
- 3rd grade backpack for girls20K/yr
- backpack for 4th grade girls12K/yr
- backpacks for 7th grade girls8K/yr
- backpacks for 5th grade girls10K/yr
- cute backpacks for middle school girls9K/yr
Reviews and returns
What reviews say buyers love and hate about Pottery Barn Kids Backpack
We read the reviews and the return reasons for every product selling here.
“This bag is much smaller than I anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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FAQ
Common Pottery Barn Kids Backpack questions
Answered from the same tracked data.