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Potion Belt

Fail

Shoppers spend an estimated $25K a year here, so Potion Belt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$25K/yr66K searches / yr
90-day growth
+66.4%search demand this quarter
Competition
36%top-5 click share · 22 brands · 24 sellers

Flapen Score

Potion Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Potion Belt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potion Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Potion Belt 66K times last year and spent an estimated $25K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+66.4%
Conversion, latest week
1.4%
Market size, estimated
$25Ka year
Peak month
October13.7× the quietest month
Top search term
potion belt31K searches a year

02 · Price

A sale here is worth $26.51.

Listings sell for $26.51 on average, from $9.92 to $45.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.51 that is $0 to $3K a year per listing.

Average price
$26.51inside the $15 to $100 sweet spot
Price range
$9.92–$45.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #10,381 within Waist Packs. It carries 130 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#10,381in Waist Packs
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
130per listing
Listings tracked
57

04 · Newcomers

2 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Potion Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

24

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

36%

Top 20: 73%

Open market

19%

  • Brand 122%
  • Brand 214%
  • Brand 314%
  • Brand 413%
  • Brand 512%
  • Brand 67%

Demand

Potion Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 13.7×

Search terms

Top Potion Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potion belt31K/yr
  • alchemy belt11K/yr
  • potion bottle belt8K/yr
  • alchemist belt6K/yr
  • wizard belt10K/yr

Reviews and returns

What reviews say buyers love and hate about Potion Belt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
5.9%of orders come back
“The belt was very big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Potion Belt questions

Answered from the same tracked data.