Postpartum Waist Trainer

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

1.4%

Market size, estimated

$86Ka year

Peak month

July1.9× the quietest month

Top search term

momcozy postpartum belly band15K searches a year

Listings sell for $33.60 on average, from $9.48 to $64.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.60 that is $0 to $3K a year per listing.

Average price

$33.60inside the $15 to $100 sweet spot

Price range

$9.48–$64.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,708 within Lingerie. It carries 11,743 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#1,708in Lingerie

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

11,743per listing

Listings tracked

44

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months