Postpartum Underwear

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

2.6%

Market size, estimated

$1.0Ma year

Peak month

May1.6× the quietest month

Top search term

postpartum underwear1.1M searches a year

Listings sell for $17.67 on average, from $9.48 to $25.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $17.67 that is $71K to $88K a year per listing.

Average price

$17.67inside the $15 to $100 sweet spot

Price range

$9.48–$25.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$71K–$88K

Returns

3.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Lingerie. It carries 18,809 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#568in Lingerie

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

18,809per listing

Listings tracked

22

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months