postpartum shorts
Worth a lookShows demand growing +142.6% this quarter, but a small market ($26K/yr) keeps it on the watch list.
Growth
Incredible+142.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.29avg listing price — sweet spot $15–$100
Price range
Great$9.07–$65.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,042.4avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 118K searches
According to Flapen's Amazon United States niche tracking, postpartum shorts is a $26K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
postpartum shorts market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $29K–$35K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #4,035
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.5%
- Avg brand age
- 34 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
45
Top-5 brand share
65%
Top 20: 93%
Top-5 click share
33%
Top 20: 67%
Open market
31%
- Blooming Jelly23%
- Ingrid & Isabel19%
- Frida Mom12%
- Ekouaer6%
- ANRABESS5%
- BMJL4%
Top postpartum shorts search terms
- postpartum shorts48K/yr
- blooming jelly shorts27K/yr
- postpartum shorts for women15K/yr
- post partum shorts13K/yr
- post partum shorts for women5K/yr
- blooming jelly shorts for women3K/yr
- blooming jelly womens quick-dry running shorts workout sport layer active shorts with pockets 1.752K/yr
- c section shorts4K/yr
Top postpartum shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingrid & Isabel | Basics Postpartum Active Shorts | Tummy Control Shorts for Women (Black | Medium)
Ingrid & Isabel$35.864.3★76 rev
Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)
Frida Mom$9.534.7★19,438 rev
Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Black Medium)
Blooming Jelly$19.614.5★1,777 rev
Ingrid & Isabel | Basics Postpartum Active Shorts | Tummy Control Shorts for Women (Black | Small)
Ingrid & Isabel$35.094.3★76 rev
Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Stretch Support New Mom Essentials Medium (28in-42in)
Frida Mom$14.924.7★19,438 rev
Newest
by launch date
Momcozy High Waisted Tummy Control Shorts Black
Momcozy$41.7421 rev
Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Stretch Support New Mom Essentials Medium (28in-42in)
Frida Mom$14.9219,438 rev
Ingrid & Isabel Active Postpartum Skort | Built-in Shorts (Black | Medium)
Ingrid & Isabel$65.9925 rev
KIRUNDO 2 Piece Sets for Women Summer Lounge Sets Casual Oversized Tshirts Shorts Matching Airport Travel Outfits Postpartum(Black Medium)
KIRUNDO$26.25280 rev
KIRUNDO 2 Piece Sets for Women Summer Lounge Sets Casual Oversized Tshirts Shorts Matching Airport Travel Outfits Postpartum(Blue Medium)
KIRUNDO$30.37280 rev
Trending
90-day click momentumMomcozy High Waisted Tummy Control Shorts Black
Momcozy$41.744.6★
BALENNZ 5 Pack Womens Athletic Shorts with Zipper Pockets Activewear Elastic Waist Workout Gym Running Shorts Medium
BALENNZ$32.354.6★
Ingrid & Isabel Active Postpartum Skort | Built-in Shorts (Black | Medium)
Ingrid & Isabel$65.994.4★
Ekouaer Breastfeeding Pajamas for Women Adjustable Waistband Maternity Side Ruched Tank Top & Shorts Postpartum Pjs Set Black L
Ekouaer$20.734.5★
Ekouaer 2 Pack Maternity Sleepshirts Double Layer Postpartum Sleepshirts Short Sleeve Breastfeeding Nursing Clothes Tops & Shorts L Black/Dark Red
Ekouaer$31.844.6★
Common questions
- Is postpartum shorts profitable to sell on Amazon United States?
- The niche generates $26K/yr across 60 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +142.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the postpartum shorts niche?
- 31 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 65% of demand.
- What does it cost to enter the postpartum shorts niche?
- Listings span $9.07–$65.99; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 6,042 reviews — the moat a new listing must climb.