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Postpartum Shorts

Maybe

Search demand grew +142.6% this quarter. But shoppers spend an estimated $26K a year here, so Postpartum Shorts is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$26K/yr118K searches / yr
90-day growth
+142.6%search demand this quarter
Competition
33%top-5 click share · 31 brands · 45 sellers

Flapen Score

Postpartum Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Postpartum Shorts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Postpartum Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Postpartum Shorts 118K times last year and spent an estimated $26K. The top 5 brands take 65% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +142.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+142.6%
Conversion, latest week
1.0%
Market size, estimated
$26Ka year
Top search term
postpartum shorts48K searches a year

02 · Price

A sale here is worth $23.29.

Listings sell for $23.29 on average, from $9.07 to $65.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.29 that is $0 to $2K a year per listing.

Average price
$23.29inside the $15 to $100 sweet spot
Price range
$9.07–$65.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #4,035 within Shops. It carries 6,042 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#4,035in Shops
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,042per listing
Listings tracked
60

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Postpartum Shorts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$789$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

45

Est. top-5 brand share

65%

Top 20: 93%

Est. top-5 click share

33%

Top 20: 67%

Open market

31%

  • Blooming Jelly23%
  • Ingrid & Isabel19%
  • Frida Mom12%
  • Ekouaer6%
  • ANRABESS5%
  • BMJL4%

Search terms

Top Postpartum Shorts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • postpartum shorts48K/yr
  • blooming jelly shorts27K/yr
  • postpartum shorts for women15K/yr
  • post partum shorts13K/yr
  • post partum shorts for women5K/yr
  • blooming jelly shorts for women3K/yr
  • blooming jelly womens quick-dry running shorts workout sport layer active shorts with pockets 1.752K/yr
  • c section shorts4K/yr

FAQ

Common Postpartum Shorts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data