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Post Malone

Fail

Shoppers spend an estimated $40K a year here, so Post Malone is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$40K/yr181K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
51%top-5 click share · 10 brands · 61 sellers

Flapen Score

Post Malone against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Post Malone is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Post Malone market on Amazon at a glance

Shoppers on Amazon United States searched for Post Malone 181K times last year and spent an estimated $40K. The top 5 brands take 90% of clicks. Demand peaks in Apr–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
1.0%
Market size, estimated
$40Ka year
Peak month
December4.0× the quietest month
Top search term
post malone122K searches a year

02 · Price

A sale here is worth $22.42.

Listings sell for $22.42 on average, from $7.96 to $40.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.42 that is $0 to $2K a year per listing.

Average price
$22.42inside the $15 to $100 sweet spot
Price range
$7.96–$40.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #65,624 within Handbags & Shoulder Bags. It carries 417 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#65,624in Handbags & Shoulder Bags
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
417per listing
Listings tracked
29

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Post Malone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

61

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

7%

  • Brand 136%
  • Brand 224%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Post Malone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Post Malone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • post malone122K/yr
  • post malone merch40K/yr
  • post malone gifts16K/yr
  • post malone merchandise3K/yr

Reviews and returns

What reviews say buyers love and hate about Post Malone

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“these are terrible quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Post Malone questions

Answered from the same tracked data.