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46

post malone

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 49Conversion 12Competition 57Returns 81Price range 77Avg price 94Brand share 26Review moat 79Quality gap 43

Avg price

Great$22.42

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Great417.41

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.96–$40.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$40K

$40K/yr · 181K searches

According to Flapen's Amazon United States niche tracking, post malone is a $40K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

post malone market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$34K–$45K
units × avg price
Conversion rate
1.0%
Avg BSR
#65,624
Page quality
0%
Prime
97%
Sponsored
48%
Out of stock
2.3%
Avg brand age
36 months
Avg seller age
168 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

61

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

7%

  • Post Malone36%
  • 2Bhip24%
  • Rock Off officially licensed products13%
  • POST MALONE10%
  • WZMPA7%
  • Funko4%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 4.0×

Top post malone search terms

  • post malone122K/yr
  • post malone merch40K/yr
  • post malone gifts16K/yr
  • post malone merchandise3K/yr
All search terms

Top post malone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about post malone

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“Great shirt, fits true to size”

Quality-Overall15%

“obsessed with the very good quality these socks were”

Advertised Vs Actual Product11%

“Exactly as it looks”

Soft Feel9%

“Very soft and comfortable”

Comfort-Overall9%

“comfortable”

Breathability4%

“The intensity of breathing becomes very apparent when in the throes of exercising one-on-one”

What buyers complain about

Quality-Overall22%

“these are terrible quality”

Size-Overall21%

“Fit is off”

Smell17%

“Didnt smell”

Material Quality8%

“Size up and dont expect a thick or concert grade material”

Thickness8%

“is super thin”

Value For Money4%

“definitely not worth the money”

Durability3%

“I have a feeling it wouldnt last long”

Thin3%

“Very thin material”

Top return reasons

Size-Overall50%
Length15%
Chest Fit10%
Advertised Vs Actual Product5%
Smell4%
Material Quality3%
Design-Overall2%
Color2%
Shoulder Fit2%
Neck Fit2%

Common questions

Is post malone profitable to sell on Amazon United States?
The niche generates $40K/yr across 29 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (46/100).
How competitive is the post malone niche?
10 brands and 61 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in post malone?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 1.7%.
When does demand for post malone peak?
Demand peaks in Apr–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the post malone niche?
Listings span $7.96–$40.13; the average listing price is $22.42 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.