Possum Costume
FailShoppers spend an estimated $8K a year here, so Possum Costume is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $8K/yr68K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 18 sellers
Flapen Score
Possum Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Possum Costume is stronger. Inside it, weaker.
Market
The Possum Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Possum Costume 68K times last year and spent an estimated $8K. The top 5 brands take 87% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $8Ka year
- Top search term
- possum costume21K searches a year
02 · Price
A sale here is worth $34.82.
Listings sell for $34.82 on average, from $10.98 to $60.73. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $34.82 that is $0 to $3K a year per listing.
- Average price
- $34.82inside the $15 to $100 sweet spot
- Price range
- $10.98–$60.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 8.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #66,002 within Sleep & Lounge. It carries 218 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 18.1%
- Average rank
- #66,002in Sleep & Lounge
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 218per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Possum Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
9%
- Brand 161%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 9%)
Demand
Possum Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked
Search terms
Top Possum Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- possum costume21K/yr
- possum onesie8K/yr
- opossum onesie6K/yr
- opossum costume10K/yr
- possum onesie adult8K/yr
- opossum onesie adult6K/yr
- possum costume adult5K/yr
- opossum costume adult4K/yr
Reviews and returns
What reviews say buyers love and hate about Possum Costume
We read the reviews and the return reasons for every product selling here.
“The tail is a little long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Possum Costume questions
Answered from the same tracked data.









