possum costume
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.82avg listing price — sweet spot $15–$100
Review moat
Great217.96avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.98–$60.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 68K searches
According to Flapen's Amazon United States niche tracking, possum costume is a $8K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
possum costume market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $17K–$26K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #66,002
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 18.1%
- Avg brand age
- 31 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
9%
- AMAMHAHAVA61%
- OLAOLA10%
- CWDGAGANB7%
- ABPTBAZ5%
- Carwayii5%
- OUSIEDISIE4%
- Open — no brand owns it (6 brands, 9%)
Demand
Weekly Amazon search volume, last 30 weeks — -5.0% search growth over the last 90 days.Top possum costume search terms
- possum costume21K/yr
- possum onesie8K/yr
- opossum onesie6K/yr
- opossum costume10K/yr
- possum onesie adult8K/yr
- opossum onesie adult6K/yr
- possum costume adult5K/yr
- opossum costume adult4K/yr
Top possum costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMAMHAHAVA Cute Opossum Onesie Pajamas Adult Halloween Cosplay Christmas Novelty Nightwear Carnival Costume
AMAMHAHAVA$30.294.7★159 rev
AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas
AMAMHAHAVA$36.754.7★159 rev
AMAMHAHAVA Cute Opossum Onesie Pajamas Adult Halloween Cosplay Christmas Novelty Nightwear Carnival Costume
AMAMHAHAVA$33.774.7★159 rev
AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas
AMAMHAHAVA$39.934.7★159 rev
CWDGAGANB Possum Opossum Gifts for Women Wearable Hooded Blanket Soft Cute Warm Fluffy Opossum Hooded Blanket
CWDGAGANB$37.934.8★104 rev
Newest
by launch dateAMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas
AMAMHAHAVA$36.75159 rev
OLAOLA Adult Onesie Halloween Possum Costume Unisex Cosplay Pajamas
OLAOLA$35.9224 rev
OLAOLA Adult Onesie Halloween Possum Costume Unisex Cosplay Pajamas
OLAOLA$36.5124 rev
Carwayii Possum Cotton Pajamas Set for Women Short Sleeve Opossum Pjs Soft Button Down Sleepwear 2Pcs Loungewear Ladies
Carwayii$34.6227 rev
Carwayii Possums Gifts for Women Possums Pajamas to My Bestie Mom Wife Daughter Opossum Gifts Birthday Lounge Pjs Set Ladies Black
Carwayii$34.4527 rev
Trending
90-day click momentumAMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas
AMAMHAHAVA$36.754.7★
Popfunk Opossum Go On Git Funny Animal Unisex Infant Snap Suit for Baby White Small
Popfunk$10.980.0★
ABPTBAZ Loose - fitting Adult Raccoon Lizard Crow Onesie Pajamas Halloween Christmas Cosplay Costume Women Men
ABPTBAZ$31.294.6★
AMAMHAHAVA Opossum Onesie Pajamas for Adults Halloween Possum Costume Animal Cosplay One-Piece Pajamas
AMAMHAHAVA$39.934.7★
Carwayii Possums Gifts for Women Possums Pajamas to My Bestie Mom Wife Daughter Opossum Gifts Birthday Lounge Pjs Set Ladies Black
Carwayii$34.454.6★
What buyers say about possum costume
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Soft and cute”
“Good quality”
“Fit to size”
“Very comfortable”
“Worth every cent :-”
“its held up really well in the wash”
“Definitely durable”
“O'possums are THE BEST print for a sleeper”
“I was surprised to notice it has pockets”
What buyers complain about
“The tail is a little long”
“The fabric is moderately thick and fuzzy”
“The only thing is one might say it is a little too comfortable”
“unfortunately a used item was sent”
“Worn multiple times”
Top return reasons
Common questions
- Is possum costume profitable to sell on Amazon United States?
- The niche generates $8K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the possum costume niche?
- 12 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in possum costume?
- Top complaints mined from reviews: Size-Overall, Thickness, Comfort-Overall. The return rate is 8.5% — above our launch gate.
- What does it cost to enter the possum costume niche?
- Listings span $10.98–$60.73; the average listing price is $34.82 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.