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Posh Peanut

Fail

Buyers convert on only 0.4% of searches, so Posh Peanut is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$45K/yr450K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 24 sellers

Flapen Score

Posh Peanut against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Posh Peanut is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Posh Peanut market on Amazon at a glance

Shoppers on Amazon United States searched for Posh Peanut 450K times last year and spent an estimated $45K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.4%
Market size, estimated
$45Ka year
Peak month
July2.8× the quietest month
Top search term
caden lane203K searches a year

02 · Price

A sale here is worth $27.77.

Listings sell for $27.77 on average, from $12.45 to $38.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.77 that is $0 to $3K a year per listing.

Average price
$27.77inside the $15 to $100 sweet spot
Price range
$12.45–$38.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #42 within Baby Girls. It carries 2,054 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#42in Baby Girls
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,054per listing
Listings tracked
43

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Posh Peanut products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 76%

Open market

18%

  • Caden Lane64%
  • SUZEL7%
  • Posh Peanut4%
  • Aoswep2%
  • RuffleButts2%
  • Little Sleepies2%
  • Open — no brand owns it (14 brands, 18%)

Demand

Posh Peanut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.8×

Search terms

Top Posh Peanut search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caden lane203K/yr
  • caden lane baby girl77K/yr
  • caden lane baby boy42K/yr
  • caden lane pajamas46K/yr
  • caden lane baby14K/yr
  • newborn knotted gown girl17K/yr
  • newborn knotted gown boy11K/yr
  • newborn tie knot gown7K/yr
  • caden lane baby clothes5K/yr
  • baby girl knotted gown6K/yr

Reviews and returns

What reviews say buyers love and hate about Posh Peanut

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Did not fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Posh Peanut questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data