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Portland Leather Handbags

Fail

An estimated 11.9% of orders come back, so Portland Leather Handbags is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$289K/yr1.5M searches / yr
90-day growth
+16.6%search demand this quarter
Competition
30%top-5 click share · 12 brands · 23 sellers

Flapen Score

Portland Leather Handbags against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Portland Leather Handbags is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portland Leather Handbags market on Amazon at a glance

Shoppers on Amazon United States searched for Portland Leather Handbags 1.5M times last year and spent an estimated $289K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
0.2%
Market size, estimated
$289Ka year
Peak month
December1.6× the quietest month
Top search term
portland leather handbags462K searches a year

02 · Price

A sale here is worth $97.78.

Listings sell for $97.78 on average, from $21.85 to $163.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $97.78 that is $0 to $10K a year per listing.

Average price
$97.78inside the $15 to $100 sweet spot
Price range
$21.85–$163.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,389 within Handbags & Shoulder Bags. It carries 738 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
81%
Out of stock, average day
4.0%
Average rank
#1,389in Handbags & Shoulder Bags
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
738per listing
Listings tracked
70

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Portland Leather Handbags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

23

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

3%

  • Brand 189%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Demand

Portland Leather Handbags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Portland Leather Handbags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portland leather handbags462K/yr
  • portland leather260K/yr
  • portland leather goods76K/yr
  • leather satchel83K/yr
  • koala sling bag58K/yr
  • portland leather crossbody64K/yr
  • italian leather handbags for women68K/yr
  • portland leather bags33K/yr
  • portland leather koala sling bag24K/yr
  • aimee kestenberg handbags41K/yr

Reviews and returns

What reviews say buyers love and hate about Portland Leather Handbags

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Smell”
11.9%of orders come back
“Weird smell”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Portland Leather Handbags questions

Answered from the same tracked data.