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Popvil Swimsuits for Women

Maybe

The top 5 products take only 10% of clicks. But an estimated 13.2% of orders come back, so Popvil Swimsuits for Women is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$345K/yr3.2M searches / yr
90-day growth
+64.8%search demand this quarter
Competition
10%top-5 click share · 43 brands · 63 sellers

Flapen Score

Popvil Swimsuits for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Popvil Swimsuits for Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popvil Swimsuits for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Popvil Swimsuits for Women 3.2M times last year and spent an estimated $345K. The top 5 brands take 81% of clicks. Demand peaks in Mar–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+64.8%
Conversion, latest week
0.3%
Market size, estimated
$345Ka year
Peak month
July41.8× the quietest month
Top search term
popvil swimsuits for women1.1M searches a year

02 · Price

A sale here is worth $37.71.

Listings sell for $37.71 on average, from $15.82 to $123.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $37.71 that is $0 to $4K a year per listing.

Average price
$37.71inside the $15 to $100 sweet spot
Price range
$15.82–$123.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #472 within Swimsuits & Cover Ups. It carries 843 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.7%
Average rank
#472in Swimsuits & Cover Ups
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
843per listing
Listings tracked
318

04 · Newcomers

73 of last year's 182 launches cleared the first-year sales bar.

182 products launched here in the last 12 months. 73 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
182
Successful launches
73Amazon's first-year sales bar
Average brand age
36 months

Products

Top Popvil Swimsuits for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

$0$3K$7K$10K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

63

Est. top-5 brand share

81%

Top 20: 95%

Est. top-5 click share

10%

Top 20: 28%

Open market

30%

  • popvil56%
  • Lands' End8%
  • Blooming Jelly3%
  • Holipick1%
  • Daci1%
  • Eomenie1%

Demand

Popvil Swimsuits for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 41.8×

Search terms

Top Popvil Swimsuits for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • popvil swimsuits for women1.1M/yr
  • lands end swimsuits women413K/yr
  • popvil336K/yr
  • plus size swim suit147K/yr
  • athletic swimsuits for women185K/yr
  • plus size womens swimsuits116K/yr
  • neon bathing suits for women119K/yr
  • plus size swim suits107K/yr
  • swimdress for women tummy control96K/yr
  • womens swimsuit with skirt63K/yr

Reviews and returns

What reviews say buyers love and hate about Popvil Swimsuits for Women

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
13.2%of orders come back
“very long”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Popvil Swimsuits for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data