Pops Gifts

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +544.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

+544.5%

Conversion, latest week

1.9%

Market size, estimated

$50Ka year

Peak month

December20.3× the quietest month

Top search term

pops gifts27K searches a year

Listings sell for $16.91 on average, from $8.01 to $23.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.91 that is $2K to $4K a year per listing.

Average price

$16.91inside the $15 to $100 sweet spot

Price range

$8.01–$23.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #16,295 within Baseball Caps. It carries 285 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#16,295in Baseball Caps

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

285per listing

Listings tracked

28

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months