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Poppy Gifts

Maybe

Search demand grew +387.3% this quarter. But shoppers spend only $30K a year here, so Poppy Gifts is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$30K/yr92K searches / yr
90-day growth
+387.3%search demand this quarter
Competition
71%top-5 click share · 17 brands · 16 sellers

Flapen Score

Poppy Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Poppy Gifts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poppy Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Poppy Gifts 92K times last year and spent an estimated $30K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +387.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+387.3%
Conversion, latest week
1.7%
Market size, estimated
$30Ka year
Peak month
December19.0× the quietest month
Top search term
poppy gifts44K searches a year

02 · Price

A sale here is worth $19.61.

Listings sell for $19.61 on average, from $7.06 to $35.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.61 that is $0 to $2K a year per listing.

Average price
$19.61inside the $15 to $100 sweet spot
Price range
$7.06–$35.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #15,408 within Baseball Caps. It carries 151 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#15,408in Baseball Caps
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
151per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Poppy Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

  • VIOZOFA31%
  • Bakyiwe27%
  • TSOTMO13%
  • CYMROK5%
  • Yuzi-n3%
  • Poppy Gift From Grandkids Accessories & Stuff2%

Demand

Poppy Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 19.0×

Search terms

Top Poppy Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poppy gifts44K/yr
  • poppy fathers day gifts6K/yr
  • poppy gifts grandpa15K/yr
  • poppy gift10K/yr
  • gifts for poppy16K/yr

Reviews and returns

What reviews say buyers love and hate about Poppy Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.15

Too Big

A tad smaller than I thought

Its much larger than I anticipated

Love

Gifting Purpose26%+3.05

Cute gift

was great as a gift

Awesome gift

Quality-Overall17%+0.34

looks much higher quality than expected

quality is as expected

Overall, great product

Size-Overall15%−0.15

This fit the bill

It fits standard cans perfectly

Advertised Vs Actual Product14%+1.50

Exactly as listed

Everything is exactly as pictured

Strength5%−0.06

While the cup itself feels strong enough to weather the storm

The build quality is sturdy enough for a standard toolbox

Return

0.9% Return rate 63% Fixable by listing

Size-Overall37%▃▁▆██▃

Too Big

A tad smaller than I thought

Its much larger than I anticipated

Print Quality10%▁█▁▁▁▂
Frame Quality9%▁▁█▁▁▃
Chest Fit9%█▁▁▁▁▁
Advertised Vs Actual Product6%▁▁▁▁▁█

FAQ

Common Poppy Gifts questions

Answered from the same tracked data.