popilush swimsuit
Worth a lookShows a sweet-spot price point ($51.59 avg), but high returns (13.1%) keeps it on the watch list.
Avg price
Great$51.59avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great448.84avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.2%90-day search growth — must beat 0% to launch
Price range
Good$27.41–$172.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$143K$143K/yr · 658K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad13.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, popilush swimsuit is a $143K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
popilush swimsuit market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $129K–$155K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 1.5%
- Avg brand age
- 35 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
26%
Top 20: 57%
Open market
4%
- SHAPELLX84%
- SUUKSESS4%
- Blooming Jelly3%
- Popilush2%
- Holipick2%
- La Blanca1%
- Open — no brand owns it (6 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +58.2% search growth over the last 90 days.Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 35.4×
Top popilush swimsuit search terms
- shapellx swimsuit303K/yr
- ta3 swimsuit109K/yr
- ta342K/yr
- spanx swimwear25K/yr
- shaplexx swimsuit15K/yr
- shapellx swimwear19K/yr
- corset one piece swimsuit15K/yr
- spanx bathing suits for women14K/yr
- smart sculpt swimsuit14K/yr
- smismivo tummy control swimsuits for women11K/yr
Top popilush swimsuit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHAPELLX Womens Swimsuits Tummy Control Bathing Suit Slimming One Piece U-Ring Shapewear Shaping Swimwear Black Large
SHAPELLX$52.994.2★158 rev
SHAPELLX Women Tummy Control One Piece Swimsuit Mesh Wrap Swim Dress Black
SHAPELLX$60.074.1★194 rev
SHAPELLX One Piece Tummy Control Swimsuit for Women Full Coverage Shaping Swimwear Adjustable Lace-Up Back Black X-Large
SHAPELLX$55.044.0★105 rev
SHAPELLX Tummy Control Swimsuits Women One Piece Swimsuits Women Bathing Suit Slimming Swimwear with Bra (Black Large)
SHAPELLX$52.734.1★438 rev
SHAPELLX Women Tummy Control One Piece Swimsuit Mesh Wrap Swim Dress Black
SHAPELLX$60.184.1★194 rev
Newest
by launch date
SHAPELLX Tummy Control Swimsuit for Women Shapewear Swimsuits Cutout Shaping Bathing Suit One Piece Swimwear Black Large
SHAPELLX$50.4946 rev
SHAPELLX Tummy Control Swimsuits for Women Shapewear Bathing Suit Shaping Swimsuit One Piece Swimwear Yellow Large
SHAPELLX$49.1646 rev
SHAPELLX One Piece Tummy Control Swimsuit for Women Full Coverage Shaping Swimwear Adjustable Lace-Up Back Black X-Large
SHAPELLX$55.04105 rev
SHAPELLX Shapewear Swimsuit One Piece Swim Suit Tummy Control V Neck Adjustable Criss-Cross Back Swimwear Black XX-Large
SHAPELLX$54.93105 rev
SHAPELLX Bathing Suit for Women Tummy Control Swimsuits One Piece Shapewear Swimsuits Women Ruched Swimwear Green L
SHAPELLX$55.86397 rev
Trending
90-day click momentumSHAPELLX Tummy Control Swimsuit for Women Shapewear Swimsuits Cutout Shaping Bathing Suit One Piece Swimwear Black Large
SHAPELLX$50.493.9★
SHAPELLX Tummy Control Swimsuits for Women Shapewear Bathing Suit Shaping Swimsuit One Piece Swimwear Yellow Large
SHAPELLX$49.163.9★
SHAPELLX Bathing Suit for Women Tummy Control Swimsuits One Piece Shapewear Swimsuits Women Ruched Swimwear Green L
SHAPELLX$55.864.4★
SHAPELLX Womens Twist Front Bikini Tummy Control 2 Piece Swimsuits High Waisted Bikini Sets Push Up Bathing Suit (Black Large)
SHAPELLX$60.344.0★
SHAPELLX Tummy Control Swimsuits Bathing Suits One Piece Swim Suit Cutout Full Coverage Shapewear Swimwear Black XXL
SHAPELLX$55.614.4★
What buyers say about popilush swimsuit
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“Very flattering”
“Super comfortable”
“Good Quality”
“The colors pretty”
“not thin material”
“offer excellent chest coverage”
“Good Value”
“Looks and feels great”
“Adjustable straps and comfortable flattering fit”
What buyers complain about
“Runs very small”
“Small in the chest”
“No adjustable straps”
“doesn't stretch much”
“such a pain to get on and off”
“They lump in an unnatural way and look weird”
“Just a bit expensive”
“wrong color for me”
“It wasn't comfortable to wear a day in the water”
“Size chart not right”
Top return reasons
Common questions
- Is popilush swimsuit profitable to sell on Amazon United States?
- The niche generates $143K/yr across 81 tracked products. 39 of 53 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the popilush swimsuit niche?
- 12 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in popilush swimsuit?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Strap/String Quality. The return rate is 13.1% — above our launch gate.
- When does demand for popilush swimsuit peak?
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 35.4× the quietest.
- What does it cost to enter the popilush swimsuit niche?
- Listings span $27.41–$172.23; the average listing price is $51.59 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.