Pop Up Wallet
FailDemand is soft, at -32.0% this quarter, so Pop Up Wallet is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $141K/yr179K searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 37%top-5 click share · 23 brands · 39 sellers
Flapen Score
Pop Up Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pop Up Wallet is stronger. Inside it, weaker.
Market
The Pop Up Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Pop Up Wallet 179K times last year and spent an estimated $141K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $141Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- trayvax wallets for men52K searches a year
02 · Price
A sale here is worth $49.46.
Listings sell for $49.46 on average, from $10.92 to $160.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.46 that is $0 to $5K a year per listing.
- Average price
- $49.46inside the $15 to $100 sweet spot
- Price range
- $10.92–$160.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Wallets, Card Cases & Money Organizers. It carries 8,331 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #326in Wallets, Card Cases & Money Organizers
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 8,331per listing
- Listings tracked
- 48
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pop Up Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
- Price
- $36.27
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago

typecase Mens Wallet Card Holder: Pop Up Aluminum Case Genuine Leather Smart RFID Blocking Slim Minimalist Front Pocket - 9-14 Card Capacity | ID Window | Cash Slot (Carbon Fiber)
- Price
- $35.86
- Rating
- 4.4/5
- Reviews
- 5,573
- Age
- 3y ago

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
- Price
- $27.98
- Rating
- 4.5/5
- Reviews
- 5,795
- Age
- 1y ago

Trayvax Original 2.0 Wallet RFID Front Pocket Tactical Metal Credit Card Holder with Money Clip Slim Minimalist Wallet for Men and Women Black
- Price
- $50.94
- Rating
- 4.6/5
- Reviews
- 1,482
- Age
- 7y ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
Trending
estimated 90-day click momentum
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $39.66
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago

Lenvoten Upgraded Hinged Minimalist Wallet for Men | Slim Metal RFID Blocking Wallet | Credit Card Holder & Money Clip Holds 20 Cards | Premium Scratch-Resistant Finish | Ideal Gift for Men
- Price
- $20.87
- Rating
- 4.4/5
- Reviews
- 560
- Age
- 2y ago

Trayvax Original 2.0 Wallet RFID Front Pocket Tactical Metal Credit Card Holder with Money Clip Slim Minimalist Wallet for Men and Women Black Patriot
- Price
- $56.18
- Rating
- 4.6/5
- Reviews
- 1,482
- Age
- 3y ago

LORZOR Slim Tactical Wallet for Men- Minimalist Front Pocket Full Grain Leather Wallet for 10 Cards RFID Blocking Aluminum Cardholder Smart Pop Up Card Case Money Clip Gift Boxed(DistressBrown)
- Price
- $85.12
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 11mo ago

PROOF Wallet | Slim Minimalist Wallets for Men | Leather & Metal | RFID Wallet | Front/Back Pocket | Gift Box | Veteran Owned (Founder (Brown Leather | Dark Gun Metal))
- Price
- $114.23
- Rating
- 4.5/5
- Reviews
- 1,103
- Age
- 1y ago
Newest
by launch date
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $39.66
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago

TRAVANDO SLYDE Aluminum Card Holder - RFID Blocking Slim Wallet for Men with Money Clip Holds Up to 6 Cards RFID Protected Credit Card Mens Wallet (5-6 Cards)
- Price
- $22.15
- Rating
- 4.4/5
- Reviews
- 1,604
- Age
- 11mo ago

LORZOR Slim Tactical Wallet for Men- Minimalist Front Pocket Full Grain Leather Wallet for 10 Cards RFID Blocking Aluminum Cardholder Smart Pop Up Card Case Money Clip Gift Boxed(DistressBrown)
- Price
- $85.12
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 11mo ago

typecase Leather Wallet for Men Card Holder: Premium Genuine Leather RFID Blocking Slim Minimalist Front Pocket - 15 Cards Capacity | ID Window | Money Clip (Brown)
- Price
- $20.20
- Rating
- 4.5/5
- Reviews
- 930
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
39
Est. top-5 brand share
70%
Top 20: 98%
Est. top-5 click share
37%
Top 20: 75%
Open market
26%
- typecase25%
- Trayvax20%
- furid11%
- ZALVEX7%
- KIKVES6%
- Lenvoten4%
Demand
Pop Up Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Pop Up Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- trayvax wallets for men52K/yr
- tactical tide wallet24K/yr
- typecase wallet for men9K/yr
- typecase wallet11K/yr
- walleteras8K/yr
- belt clip wallet5K/yr
- bifold money clip wallet7K/yr
- stainless steel wallet6K/yr
- type wallet5K/yr
- dash wallet5K/yr
Reviews and returns
What reviews say buyers love and hate about Pop Up Wallet
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pop Up Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









