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Pop Up Wallet

Fail

Demand is soft, at -32.0% this quarter, so Pop Up Wallet is a Fail.

Flapen Score
42
42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$141K/yr179K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
37%top-5 click share · 23 brands · 39 sellers

Flapen Score

Pop Up Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pop Up Wallet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Pop Up Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Pop Up Wallet 179K times last year and spent an estimated $141K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
1.6%
Market size, estimated
$141Ka year
Peak month
December4.0× the quietest month
Top search term
trayvax wallets for men52K searches a year

02 · Price

A sale here is worth $49.46.

Listings sell for $49.46 on average, from $10.92 to $160.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.46 that is $0 to $5K a year per listing.

Average price
$49.46inside the $15 to $100 sweet spot
Price range
$10.92–$160.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Wallets, Card Cases & Money Organizers. It carries 8,331 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#326in Wallets, Card Cases & Money Organizers
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,331per listing
Listings tracked
48

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pop Up Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

39

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

37%

Top 20: 75%

Open market

26%

  • Brand 125%
  • Brand 220%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Pop Up Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Pop Up Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trayvax wallets for men52K/yr
  • tactical tide wallet24K/yr
  • typecase wallet for men9K/yr
  • typecase wallet11K/yr
  • walleteras8K/yr
  • belt clip wallet5K/yr
  • bifold money clip wallet7K/yr
  • stainless steel wallet6K/yr
  • type wallet5K/yr
  • dash wallet5K/yr

Reviews and returns

What reviews say buyers love and hate about Pop Up Wallet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
4.9%of orders come back
“Didnt last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Pop Up Wallet questions

Answered from the same tracked data.