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Pop It Backpack for Girls

Fail

Shoppers spend an estimated $5K a year here, so Pop It Backpack for Girls is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$5K/yr25K searches / yr
90-day growth
+35.7%search demand this quarter
Competition
61%top-5 click share · 15 brands · 18 sellers

Flapen Score

Pop It Backpack for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pop It Backpack for Girls is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pop It Backpack for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Pop It Backpack for Girls 25K times last year and spent an estimated $5K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+35.7%
Conversion, latest week
0.7%
Market size, estimated
$5Ka year
Peak month
August8.4× the quietest month
Top search term
pop it backpack8K searches a year

02 · Price

A sale here is worth $27.83.

Listings sell for $27.83 on average, from $6.88 to $42.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $27.83 that is $0 to $3K a year per listing.

Average price
$27.83inside the $15 to $100 sweet spot
Price range
$6.88–$42.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #1,275 within Backpacks. It carries 3,423 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#1,275in Backpacks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,423per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pop It Backpack for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

15%

  • Brand 137%
  • Brand 224%
  • Brand 39%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Pop It Backpack for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 8.4×

Search terms

Top Pop It Backpack for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pop it backpack8K/yr
  • fidget backpack3K/yr
  • pop it backpack for girls6K/yr
  • popit backpack2K/yr
  • pop it back pack974/yr
  • pop it bookbag1K/yr
  • pop backpack872/yr
  • popit backpack for girls2K/yr
  • fidget backpack for girls625/yr

Reviews and returns

What reviews say buyers love and hate about Pop It Backpack for Girls

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
1.9%of orders come back
“A pen will not fit in it”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pop It Backpack for Girls questions

Answered from the same tracked data.