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Pool Shirt

Maybe

Search demand grew +117.0% this quarter. But shoppers spend only $27K a year here, so Pool Shirt is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$27K/yr105K searches / yr
90-day growth
+117.0%search demand this quarter
Competition
20%top-5 click share · 27 brands · 45 sellers

Flapen Score

Pool Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pool Shirt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Shirt 105K times last year and spent an estimated $27K. The top 5 brands take 67% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +117.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+117.0%
Conversion, latest week
1.5%
Market size, estimated
$27Ka year
Top search term
pool shirt12K searches a year

02 · Price

A sale here is worth $17.45.

Listings sell for $17.45 on average, from $8.52 to $35.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.45 that is $0 to $2K a year per listing.

Average price
$17.45inside the $15 to $100 sweet spot
Price range
$8.52–$35.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #568 within Swim. It carries 4,155 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#568in Swim
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,155per listing
Listings tracked
131

04 · Newcomers

Amazon counts 5 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pool Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$541$1K$2K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

45

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

20%

Top 20: 44%

Open market

28%

  • Speedo38%
  • Amazon Essentials9%
  • Roadbox9%
  • MAGCOMSEN6%
  • Willit5%
  • Boladeci4%

Demand

Pool Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2× · 11 of 12 months tracked

Search terms

Top Pool Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool shirt12K/yr
  • speedo swim shirt men12K/yr
  • short sleeve sun shirts for men9K/yr
  • black swim shirt men7K/yr
  • mens sun shirt short sleeve6K/yr
  • speedo rash guard men7K/yr
  • spf shirts for men short sleeve7K/yr
  • speedo swim shirt6K/yr
  • speedo mens swim shirt5K/yr
  • mens sun shirts uv protection short sleeve5K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.05

Sized wrong

Size down

Runs a little big

Quality-Overall9%

Poor quality control

It's not the best quality

Cheaply made

Material Quality6%−0.02

Cheap material

The material is declining in other words in the back it looks like an old T-shirt

then when you look at the item it doesnt seem like it is a right material

Color5%−0.02

The color does not match the picture though

Wrong color sent

wrong color not good

Wrinkles4%−0.04

Arrived full of wrinkles

Permanently wrinkled shirt

The darn wrinkles never came out

Love

Size-Overall23%−0.05

Not too tight

Fits good

fit as expected

Comfort-Overall12%+1.43

stays comfortable

Nice & comfortable

comfortable to wear

Quality-Overall10%

Excellent Quality

Nice high quality shirt

Nice shirt good quality

Value For Money7%+0.60

Good deal

Great Value

Worth the money

Material Quality7%−0.02

Excellent material

Material is comfortable

Material was soft

Return

7.4% Return rate 86% Fixable by listing

Size-Overall59%█▇████

Sized wrong

Size down

Runs a little big

Length6%████▇█
Chest Fit6%▆█▇▇▆▆
Material Quality5%▇▆▆▇█▇

Cheap material

The material is declining in other words in the back it looks like an old T-shirt

then when you look at the item it doesnt seem like it is a right material

Color5%▆██▆▇▇

The color does not match the picture though

Wrong color sent

wrong color not good

FAQ

Common Pool Shirt questions

Answered from the same tracked data.