Ponyo

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

0.8%

Market size, estimated

$57Ka year

Peak month

December2.6× the quietest month

Top search term

ponyo271K searches a year

Listings sell for $20.70 on average, from $13.49 to $53.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.70 that is $2K to $5K a year per listing.

Average price

$20.70inside the $15 to $100 sweet spot

Price range

$13.49–$53.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #27,109 within Keyrings, Keychains & Charms. It carries 46 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

82%

Out of stock, average day

7.7%

Average rank

#27,109in Keyrings, Keychains & Charms

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

46per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months