Poncho

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

7.6M

Growth, 90 days vs prior 90

+71.5%

Conversion, latest week

6.2%

Market size, estimated

$5.3Ma year

Peak month

June2.2× the quietest month

Top search term

poncho1.6M searches a year

Listings sell for $11.16 on average, from $7.09 to $19.30. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $11.16 that is $167K to $223K a year per listing.

Average price

$11.16under the $15 to $100 sweet spot

Price range

$7.09–$19.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$167K–$223K

Returns

4.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Coats, Jackets & Vests. It carries 6,038 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#435in Coats, Jackets & Vests

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

6,038per listing

Listings tracked

23

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months