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Polo Sweatpants

Fail

Buyers convert on only 0.6% of searches, so Polo Sweatpants is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$45K/yr194K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
20%top-5 click share · 31 brands · 114 sellers

Flapen Score

Polo Sweatpants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Polo Sweatpants is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polo Sweatpants market on Amazon at a glance

Shoppers on Amazon United States searched for Polo Sweatpants 194K times last year and spent an estimated $45K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
0.6%
Market size, estimated
$45Ka year
Peak month
December5.7× the quietest month
Top search term
polo sweatpants42K searches a year

02 · Price

A sale here is worth $40.24.

Listings sell for $40.24 on average, from $9.32 to $371.79. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.24 that is $0 to $4K a year per listing.

Average price
$40.24inside the $15 to $100 sweet spot
Price range
$9.32–$371.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #660 within Active Pants. It carries 4,058 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
95%
Out of stock, average day
12.2%
Average rank
#660in Active Pants
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,058per listing
Listings tracked
137

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Polo Sweatpants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

114

Top-5 brand share

81%

Top 20: 96%

Top-5 click share

20%

Top 20: 45%

Open market

16%

  • Brand 131%
  • Brand 223%
  • Brand 317%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (25 brands, 16%)

Demand

Polo Sweatpants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Polo Sweatpants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polo sweatpants42K/yr
  • nautica pajamas for men21K/yr
  • nautica sleepwear men13K/yr
  • polo joggers for men13K/yr
  • nautica mens pajama pants10K/yr
  • polo sweats12K/yr
  • ralph lauren sweatpants12K/yr
  • polo joggers8K/yr
  • polo sweatpants men15K/yr
  • nautica pajama pants5K/yr

Reviews and returns

What reviews say buyers love and hate about Polo Sweatpants

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
7.5%of orders come back
“Not A Good Fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Polo Sweatpants questions

Answered from the same tracked data.