Polo Sweater

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-45.5%

Conversion, latest week

0.2%

Market size, estimated

$69Ka year

Peak month

December8.9× the quietest month

Top search term

polo sweater women115K searches a year

Listings sell for $35.05 on average, from $11.66 to $186.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.05 that is $0 to $4K a year per listing.

Average price

$35.05inside the $15 to $100 sweet spot

Price range

$11.66–$186.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #3,439 within Sweaters. It carries 844 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

10.0%

Average rank

#3,439in Sweaters

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

844per listing

Listings tracked

177

63 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

63

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months