Polo Sunglasses for Men

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

0.6%

Market size, estimated

$88Ka year

Peak month

June1.6× the quietest month

Top search term

lacoste sunglasses for men36K searches a year

Listings sell for $80.65 on average, from $9.50 to $430.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $80.65 that is $0 to $8K a year per listing.

Average price

$80.65inside the $15 to $100 sweet spot

Price range

$9.50–$430.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

4.3%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #3,682 within Sunglasses & Eyewear Accessories. It carries 1,076 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

99%

Out of stock, average day

6.9%

Average rank

#3,682in Sunglasses & Eyewear Accessories

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,076per listing

Listings tracked

137

36 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

6Amazon's first-year sales bar

Average brand age

57 months