Polo Shorts

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

+58.4%

Conversion, latest week

0.2%

Market size, estimated

$25Ka year

Top search term

lacoste shorts for men65K searches a year

Listings sell for $41.96 on average, from $10.53 to $139.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $41.96 that is $0 to $4K a year per listing.

Average price

$41.96inside the $15 to $100 sweet spot

Price range

$10.53–$139.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.5%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,667 within Active Shorts. It carries 4,217 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

99%

Out of stock, average day

12.3%

Average rank

#2,667in Active Shorts

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,217per listing

Listings tracked

152

38 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months