Is polo shorts profitable to sell on Amazon United States?

The niche generates $25K/yr across 152 tracked products. 6 of 38 products launched in the last 360 days are still selling. 90-day search growth is +58.4%. Flapen's verdict: Skip it (46/100).

How competitive is the polo shorts niche?

29 brands and 84 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in polo shorts?

Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 6.5% — above our launch gate.

What does it cost to enter the polo shorts niche?

Listings span $10.53–$139.98; the average listing price is $41.96 (sweet spot $15–$100). The average incumbent carries 4,217 reviews — the moat a new listing must climb.

polo shorts

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$41.96

avg listing price — sweet spot $15–$100

Growth

Good+58.4%

90-day search growth — must beat 0% to launch

Price range

Good$10.53–$139.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,216.51

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Market size

Bad$25K

$25K/yr · 353K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, polo shorts is a $25K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

polo shorts market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $31K–$42K; units × avg price
Conversion rate: 0.2%
Avg BSR: #2,667
Page quality: 0%
Prime: 99%
Sponsored: 59%
Out of stock: 12.3%
Avg brand age: 38 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

15%

Top 20: 38%

Open market

15%

Lacoste45%
POLO RALPH LAUREN21%
Nautica7%
LINENNMAIN6%
Amazon Essentials4%
Chubbies2%
Open — no brand owns it (23 brands, 15%)

Top polo shorts search terms

lacoste shorts for men65K/yr +54.9%0.2% conv.
polo shorts59K/yr +54.5%0.1% conv.
ralph lauren shorts for men29K/yr +92.9%0.1% conv.
lacoste shorts31K/yr +56.7%0.3% conv.
ralph lauren shorts18K/yr +59.8%0.0% conv.
polo ralph lauren shorts16K/yr +43.4%0.1% conv.
polo ralph lauren shorts for men14K/yr +84.9%0.0% conv.
polo shorts for men ralph lauren17K/yr +24.5%0.2% conv.
lacoste men shorts15K/yr +61.6%0.2% conv.
polo ralph lauren men shorts20K/yr +6.3%0.1% conv.

All search terms

Top polo shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lacoste Mens Regular Fit Double Face Shorts Navy Blue Large

Lacoste$42.314.8★8 rev

Lacoste Mens Regular Fit Fleece Shorts White 3X-Large

Lacoste$34.264.4★219 rev

LINENNMAIN Mens 2 Pieces Outfits Casual Polo Shirt and Shorts Set Collar Athletic Jogging Summer Tracksuit

LINENNMAIN$35.614.5★147 rev

Lacoste Mens Seersucker Swim Shorts 6 Blue L

Lacoste$76.570.0★0 rev

LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White

LINENNMAIN$21.474.2★60 rev

Newest

by launch date

Polo Ralph Lauren Underwear Mens Feather Weight Sleep Shorts Bluestone/Cruise Navy PP L

Polo Ralph Lauren Underwear$51.500 rev

today

Lacoste Mens Seersucker Swim Shorts 6 Blue L

Lacoste$76.570 rev

2mo ago

Lacoste Mens Seersucker Swim Shorts Yellow L

Lacoste$74.210 rev

2mo ago

Lacoste Mens Cotton Linen Shorts 7 Buffalo L

Lacoste$109.920 rev

3mo ago

Lacoste Mens Monogram Print Poplin Pajama Shorts (Amazon Exclusives) Green/Birch Medium

Lacoste$32.632 rev

6mo ago

What buyers say about polo shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“The very snug”

Comfort-Overall19%

“Super comfortable”

Quality-Overall10%

“The shirts seem to be adequate quality”

Value For Money6%

“Great value”

Material Quality5%

“Comfortable material”

Color5%

“colors are fairly accurate as depicted”

Soft Feel3%

“They are very soft”

Weight Light2%

“Lightweight Shorts with Great Fit”

Advertised Vs Actual Product2%

“as advertized”

Transparency2%

“Transparent”

What buyers complain about

Size-Overall27%

“Runs large”

Material Quality6%

“Cheap material”

Transparency6%

“See through”

Quality-Overall4%

“Seemed cheaply made”

Value For Money4%

“the price is somewhat high for a three-pack of tees”

Color3%

“Color was cream not white”

Advertised Vs Actual Product3%

“False Advertising”

Durability3%

“is no longer effective”

Thickness3%

“a little too thick for my husband”

Thin2%

“Material is too thin”

Top return reasons

Size-Overall47%

Waist Fit15%

Length9%

Material Quality4%

Inseam Fit3%

Thigh Fit3%

Transparency3%