Polo Shirts for Women

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+22.5%

Conversion, latest week

0.8%

Market size, estimated

$472Ka year

Peak month

August3.3× the quietest month

Top search term

polo shirts for women1.1M searches a year

Listings sell for $15.65 on average, from $7.11 to $39.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $15.65 that is $2K to $4K a year per listing.

Average price

$15.65inside the $15 to $100 sweet spot

Price range

$7.11–$39.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

8.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #226 within Polos. It carries 1,529 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#226in Polos

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,529per listing

Listings tracked

142

41 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months