Polo Shirts for Boys

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

0.8%

Market size, estimated

$279Ka year

Peak month

August4.0× the quietest month

Top search term

boys polo shirt271K searches a year

Listings sell for $17.82 on average, from $5.40 to $44.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 0 to 100 of them. At $17.82 that is $0 to $2K a year per listing.

Average price

$17.82inside the $15 to $100 sweet spot

Price range

$5.40–$44.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #135 within Clothing. It carries 2,600 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#135in Clothing

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,600per listing

Listings tracked

226

51 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

51

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months