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Polo Quarter Zip

Fail

Demand is soft, at -54.9% this quarter, so Polo Quarter Zip is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$28K/yr465K searches / yr
90-day growth
-54.9%search demand this quarter
Competition
34%top-5 click share · 18 brands · 57 sellers

Flapen Score

Polo Quarter Zip against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Polo Quarter Zip is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polo Quarter Zip market on Amazon at a glance

Shoppers on Amazon United States searched for Polo Quarter Zip 465K times last year and spent an estimated $28K. The top 5 brands take 74% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-54.9%
Conversion, latest week
0.1%
Market size, estimated
$28Ka year
Top search term
polo quarter zip89K searches a year

02 · Price

A sale here is worth $60.92.

Listings sell for $60.92 on average, from $14.58 to $169.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.92 that is $0 to $6K a year per listing.

Average price
$60.92inside the $15 to $100 sweet spot
Price range
$14.58–$169.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
11.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #2,093 within Sweaters. It carries 1,897 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
17.9%
Average rank
#2,093in Sweaters
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,897per listing
Listings tracked
55

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Polo Quarter Zip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

57

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

20%

  • Brand 133%
  • Brand 219%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Polo Quarter Zip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 5.3× · 7 of 12 months tracked

Search terms

Top Polo Quarter Zip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polo quarter zip89K/yr
  • ralph lauren quarter zip69K/yr
  • quarter zip polo men15K/yr
  • polo quarter zip men74K/yr
  • quarter zip polo27K/yr
  • ralph lauren quarter zip men63K/yr
  • polo ralph lauren quarter zip19K/yr
  • quarter zip men polo15K/yr
  • mens quarter zip polo7K/yr
  • polo ralph lauren quarter zip men12K/yr

Reviews and returns

What reviews say buyers love and hate about Polo Quarter Zip

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Material Quality”
11.0%of orders come back
“Irritating material”
A buyer, on “Material Quality”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Polo Quarter Zip questions

Answered from the same tracked data.