Polo Jackets for Men

Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

784K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

0.1%

Market size, estimated

$56Ka year

Peak month

November2.9× the quietest month

Top search term

polo shoes79K searches a year

Listings sell for $89.48 on average, from $12.28 to $287.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $89.48 that is $0 to $9K a year per listing.

Average price

$89.48inside the $15 to $100 sweet spot

Price range

$12.28–$287.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

7.3%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #2,397 within Shoes. It carries 1,234 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

98%

Out of stock, average day

24.6%

Average rank

#2,397in Shoes

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,234per listing

Listings tracked

298

62 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

62

Successful launches

3Amazon's first-year sales bar

Average brand age

-22 months