Skip to content

Polo Hoodie

Fail

Buyers convert on only 0.1% of searches, so Polo Hoodie is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$27K/yr558K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
23%top-5 click share · 22 brands · 145 sellers

Flapen Score

Polo Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Polo Hoodie is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polo Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Polo Hoodie 558K times last year and spent an estimated $27K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
0.1%
Market size, estimated
$27Ka year
Peak month
December6.2× the quietest month
Top search term
polo hoodie127K searches a year

02 · Price

A sale here is worth $67.84.

Listings sell for $67.84 on average, from $12.31 to $266.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $67.84 that is $0 to $7K a year per listing.

Average price
$67.84inside the $15 to $100 sweet spot
Price range
$12.31–$266.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,206 within Active Hoodies. It carries 4,770 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
18.1%
Average rank
#1,206in Active Hoodies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,770per listing
Listings tracked
92

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -84 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
-84 months

Products

Top Polo Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

145

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

23%

Top 20: 52%

Open market

16%

  • Brand 148%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (16 brands, 16%)

Demand

Polo Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Polo Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polo hoodie127K/yr
  • polo jacket84K/yr
  • polo hoodies for men61K/yr
  • ralph lauren hoodie47K/yr
  • polo zip up hoodie43K/yr
  • polo ralph lauren hoodie26K/yr
  • polo zip up28K/yr
  • ralph lauren hoodie men21K/yr
  • polo hoodies14K/yr
  • polo hoodie men15K/yr

Reviews and returns

What reviews say buyers love and hate about Polo Hoodie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Fit is terrible”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Polo Hoodie questions

Answered from the same tracked data.