Is polo hoodie profitable to sell on Amazon United States?

The niche generates $27K/yr across 92 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (33/100).

How competitive is the polo hoodie niche?

22 brands and 145 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in polo hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 6.0% — above our launch gate.

When does demand for polo hoodie peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the polo hoodie niche?

Listings span $12.31–$266.07; the average listing price is $67.84 (sweet spot $15–$100). The average incumbent carries 4,770 reviews — the moat a new listing must climb.

polo hoodie

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$67.84

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$12.31–$266.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,769.63

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Market size

Bad$27K

$27K/yr · 558K searches

Growth

Bad-44.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, polo hoodie is a $27K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

polo hoodie market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 0.1%
Avg BSR: #1,206
Page quality: 0%
Prime: 95%
Sponsored: 78%
Out of stock: 18.1%
Avg brand age: -84 months
Avg seller age: 135 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

145

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

23%

Top 20: 52%

Open market

16%

POLO RALPH LAUREN48%
U.S. POLO ASSN.17%
Amazon Essentials6%
Nike5%
True Religion4%
GAP4%
Open — no brand owns it (16 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top polo hoodie search terms

polo hoodie127K/yr -43.6%0.1% conv.
polo jacket84K/yr -36.1%0.1% conv.
polo hoodies for men61K/yr -54.4%0.1% conv.
ralph lauren hoodie47K/yr -41.5%0.1% conv.
polo zip up hoodie43K/yr -43.3%0.0% conv.
polo ralph lauren hoodie26K/yr -31.9%0.0% conv.
polo zip up28K/yr -48.2%0.1% conv.
ralph lauren hoodie men21K/yr -42.0%0.1% conv.
polo hoodies14K/yr -35.2%0.1% conv.
polo hoodie men15K/yr -58.0%0.2% conv.

All search terms

Top polo hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POLO RALPH LAUREN Mens Classic Fleece Full Zip Hoodie Black XXL

POLO RALPH LAUREN$138.434.6★278 rev

Polo Ralph Lauren Mens Cabin Fleece Hoodied Sweatshirt (M GreyHtr)

POLO RALPH LAUREN$146.064.6★93 rev

POLO RALPH LAUREN Double Knit Tech Fleece Hoodie - M - Black

POLO RALPH LAUREN$156.794.5★515 rev

POLO RALPH LAUREN Men Long Sleeve Hoodied T-Shirt (Black XL)

POLO RALPH LAUREN$90.934.5★1,120 rev

Nike Mens Club Full-Zip Fleece Hoodie Dark Grey Heather/Light Smoke Grey/White Large

Nike$53.674.7★711 rev

Newest

by launch date

POLO RALPH LAUREN Double Knit Tech Fleece Hoodie (US Alpha X-Large Regular Regular Luxury Khaki)

POLO RALPH LAUREN$123.06334 rev

7mo ago

POLO RALPH LAUREN Men Long Sleeve Hoodied T-Shirt (Black XL)

POLO RALPH LAUREN$90.931,120 rev

8mo ago

POLO RALPH LAUREN Men Long Sleeve Hoodied T-Shirt (Navy L)

POLO RALPH LAUREN$92.411,120 rev

8mo ago

U.S. POLO ASSN. Mens Long Sleeve Full Zip Hoodie Evening Cactus X-Large

U.S. POLO ASSN.$37.1542 rev

10mo ago

POLO RALPH LAUREN Mens The RL Fleece Hoodie Southport Blue Medium

POLO RALPH LAUREN$137.4293 rev

12mo ago

What buyers say about polo hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Size is accurate”

Quality-Overall19%

“Seems well made”

Comfort-Overall8%

“Nice and comfortable”

Warmth6%

“Sure keeps one warm”

Color5%

“Beautiful color”

Value For Money4%

“Worth the money”

Weight Light4%

“Lightweight”

Soft Feel4%

“smooth”

Thickness3%

“This Hoodie is great, very thick and keeps warmth”

Shape/Style2%

“Great style”

What buyers complain about

Size-Overall19%

“Fit is terrible”

Quality-Overall18%

“Low quality”

Pockets/Compartments6%

“Terrible pockets Do not buy”

Material Quality6%

“less material”

Thickness6%

“The po kets are way to shallow”

Thin5%

“Super thin”

Zipper Quality3%

“Zipper broke less than 2 weeks”

Arm Fit3%

“Wish the arms were lined as well though”

Weight Light2%

“Lighter than expected”

Stitch/Finish/Polish2%

“Bad stitching”

Top return reasons

Size-Overall58%

Material Quality4%

Color4%

Sleeve Fit4%

Chest Fit4%

Thin3%

Waist Fit3%

Length3%

Advertised Vs Actual Product2%

Quality-Overall2%

Common questions

Is polo hoodie profitable to sell on Amazon United States?: The niche generates $27K/yr across 92 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (33/100).
How competitive is the polo hoodie niche?: 22 brands and 145 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in polo hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 6.0% — above our launch gate.
When does demand for polo hoodie peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the polo hoodie niche?: Listings span $12.31–$266.07; the average listing price is $67.84 (sweet spot $15–$100). The average incumbent carries 4,770 reviews — the moat a new listing must climb.