Polo Hat

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

702K

Growth, 90 days vs prior 90

+31.6%

Conversion, latest week

0.4%

Market size, estimated

$114Ka year

Peak month

December1.7× the quietest month

Top search term

ralph lauren hat144K searches a year

Listings sell for $41.69 on average, from $9.37 to $147.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $41.69 that is $0 to $4K a year per listing.

Average price

$41.69inside the $15 to $100 sweet spot

Price range

$9.37–$147.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #3,951 within Baseball Caps. It carries 2,744 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

87%

Out of stock, average day

1.9%

Average rank

#3,951in Baseball Caps

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,744per listing

Listings tracked

82

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

-31 months