Polo Dresses for Girls

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

0.4%

Market size, estimated

$12Ka year

Peak month

August9.2× the quietest month

Top search term

toddler girl uniform27K searches a year

Listings sell for $14.16 on average, from $4.88 to $39.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.16 that is $0 to $1K a year per listing.

Average price

$14.16under the $15 to $100 sweet spot

Price range

$4.88–$39.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.9%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #143 within Baby Girls. It carries 3,956 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#143in Baby Girls

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,956per listing

Listings tracked

145

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months