Polo Bear Socks

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

334K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

0.2%

Market size, estimated

$38Ka year

Peak month

December4.2× the quietest month

Top search term

polo bear55K searches a year

Listings sell for $59.80 on average, from $12.92 to $165.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $59.80 that is $0 to $6K a year per listing.

Average price

$59.80inside the $15 to $100 sweet spot

Price range

$12.92–$165.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

8.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #51,603 within Socks & Hosiery. It carries 234 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

78%

Out of stock, average day

19.1%

Average rank

#51,603in Socks & Hosiery

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

234per listing

Listings tracked

64

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -55 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

2Amazon's first-year sales bar

Average brand age

-55 months