Polly Pocket Jewelry
FailThe top 5 brands take 100% of clicks, so Polly Pocket Jewelry is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $30K/yr118K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 9 sellers
Flapen Score
Polly Pocket Jewelry against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Polly Pocket Jewelry is stronger. Inside it, weaker.
Market
The Polly Pocket Jewelry market on Amazon at a glance
Shoppers on Amazon United States searched for Polly Pocket Jewelry 118K times last year and spent an estimated $30K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $30Ka year
- Top search term
- alex and ani necklace64K searches a year
02 · Price
A sale here is worth $35.68.
Listings sell for $35.68 on average, from $17.10 to $67.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.68 that is $0 to $4K a year per listing.
- Average price
- $35.68inside the $15 to $100 sweet spot
- Price range
- $17.10–$67.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #14,512 within Bracelets. It carries 30 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 7.7%
- Average rank
- #14,512in Bracelets
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 30per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Polly Pocket Jewelry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alex and Ani The Best Is Yet To Come Duo Bracelet
- Price
- $25.27
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago

Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 3y ago

Alex and Ani Polly Pocket House Locket Necklace - Nostalgic Enamel & Resin Charms Adjustable Fit Nickel-free Ideal Jewelry Gift for Polly Pocket Fans
- Price
- $67.30
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 14y ago

Alex and Ani A19ENANG07SR Angel Wing & Pearl 18in. Delicate Necklace Shiny Rose Gold Clear Necklace
- Price
- $17.89
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5y ago

Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 6y ago
Trending
estimated 90-day click momentum
Alex and Ani A19ENANG07SR Angel Wing & Pearl 18in. Delicate Necklace Shiny Rose Gold Clear Necklace
- Price
- $17.89
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5y ago

Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 3y ago

Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 6y ago

Alex and Ani The Best Is Yet To Come Duo Bracelet
- Price
- $25.27
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago

Alex and Ani Bridal Multi-Charm Necklace
- Price
- $31.80
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 11mo ago
Newest
by launch date
Alex and Ani Polly Pocket Pool Party Locket Necklace
- Price
- $61.00
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Alex and Ani Spill the Tea Cup & Tea Bag Charm Pendant Necklace
- Price
- $42.16
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 10mo ago

Alex and Ani Bridal Multi-Charm Necklace
- Price
- $31.80
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 11mo ago

Alex and Ani Mother of Pearl Star Toggle Necklace
- Price
- $30.45
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Alex and Ani Howdy Necklace
- Price
- $28.02
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Alex and Ani86%
- Hidepoo11%
- ALEX AND ANI2%
Demand
Polly Pocket Jewelry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.7× · 8 of 12 months tracked
Search terms
Top Polly Pocket Jewelry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alex and ani necklace64K/yr
- alex and ani necklaces for women11K/yr
- alex and ani polly pocket13K/yr
- polly pocket back to the future12K/yr
- polly pocket necklace locket8K/yr
- polly pocket locket necklace5K/yr
- alex and ani polly pocket necklace5K/yr
Reviews and returns
What reviews say buyers love and hate about Polly Pocket Jewelry
We read the reviews and the return reasons for every product selling here.
“Its changing colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polly Pocket Jewelry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









