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49

police shirt

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 54Conversion 7Competition 91Returns 23Price range 86Avg price 95Brand share 75Review moat 46Quality gap 47

Avg price

Incredible$25.55

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$11.03–$46.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Growth

Good+26.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,874.89

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 184K searches

According to Flapen's Amazon United States niche tracking, police shirt is a $25K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

police shirt market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$38K–$51K
units × avg price
Conversion rate
0.5%
Avg BSR
#30,946
Page quality
0%
Prime
79%
Sponsored
84%
Out of stock
4.7%
Avg brand age
51 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

47

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

24%

Top 20: 54%

Open market

35%

  • 13Fifty25%
  • CQR13%
  • 13FA9%
  • Promotion & Beyond7%
  • Rothco6%
  • TACVASEN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.8×

Top police shirt search terms

  • police shirt68K/yr
  • police shirts for men31K/yr
  • police shirts14K/yr
  • police t shirt10K/yr
  • law enforcement shirt7K/yr
  • womens police shirt7K/yr
  • police t shirts for men5K/yr
  • police shirt women11K/yr
  • police tshirt5K/yr
  • cop shirt9K/yr
All search terms

Top police shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5084%$1K6%$2K8%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about police shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Size is accurate”

Quality-Overall16%

“Good Quality”

Comfort-Overall11%

“It is comfortable”

Value For Money9%

“Great value”

Material Quality5%

“Very nice material, light and breathable”

Shape/Style2%

“Comfortable stylish and well worth the money”

Soft Feel2%

“Soft breathable ajd lightweight”

Durability2%

“Well made and durable”

Shrinkage Resistance2%

“does not shrink”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall17%

“shirts size runs small”

Material Quality8%

“Super cheap material”

Quality-Overall7%

“Garbage”

Stitch/Finish/Polish5%

“I have owned this CQR Polo for a few months, and unfortunately, the stitching is already coming undone, and the fabric is showing signs of wear, despite being laundered on a delicate cycle”

Comfort-Overall4%

“uncomfortable”

Weight Heavy4%

“Material is heavy and bulky”

Durability3%

“Don't hold”

Wrinkles3%

“they stayed wrinkled would not buy them”

Strength3%

“Don't hold”

Shrinkage Resistance3%

“Shrinkage when washed”

Top return reasons

Size-Overall50%
Material Quality9%
Chest Fit6%
Length6%
Thin3%
Sleeve Fit3%
Quality-Overall3%
Waist Fit2%
Shoulder Fit2%
Advertised Vs Actual Product2%

Common questions

Is police shirt profitable to sell on Amazon United States?
The niche generates $25K/yr across 90 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Skip it (49/100).
How competitive is the police shirt niche?
30 brands and 47 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in police shirt?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.5% — above our launch gate.
When does demand for police shirt peak?
Demand peaks in Oct; the busiest month runs 3.8× the quietest.
What does it cost to enter the police shirt niche?
Listings span $11.03–$46.62; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.