Police Hat

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

2.8%

Market size, estimated

$142Ka year

Peak month

October8.0× the quietest month

Top search term

police hat119K searches a year

Listings sell for $20.98 on average, from $8.36 to $39.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.98 that is $2K to $5K a year per listing.

Average price

$20.98inside the $15 to $100 sweet spot

Price range

$8.36–$39.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

5.2%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #8,566 within Baseball Caps. It carries 1,761 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

86%

Out of stock, average day

8.0%

Average rank

#8,566in Baseball Caps

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,761per listing

Listings tracked

43

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months