police hat
Worth a lookShows a sweet-spot price point ($20.98 avg), but soft demand (-3.1% this quarter) keeps it on the watch list.
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$8.36–$39.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,760.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 245K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, police hat is a $142K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
police hat market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $210K–$262K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #8,566
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 70%
- Out of stock
- 8.0%
- Avg brand age
- 52 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
70
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
32%
Top 20: 76%
Open market
41%
- 13FA23%
- Speedy Pros12%
- Rapid Dominance9%
- Amscan6%
- 13Fifty5%
- Rothco4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 8.0×
Top police hat search terms
- police hat119K/yr
- cop hat33K/yr
- police cap13K/yr
- police hats for men13K/yr
- police hats9K/yr
- police hat costume13K/yr
- police ball cap5K/yr
- police baseball cap6K/yr
- black police hat5K/yr
- police officer hat6K/yr
Top police hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snapback Trucker Hat for Men Police & Tactical Cap with Mesh Back Adjustable Low Profile Baseball Cap Breathable Law Enforcement Hat by 13Fifty in Black & Gray
13FA$37.744.4★36 rev
Rapid Dominance Mens Novelty-Baseball-caps Black Small-Medium US
Rapid Dominance$16.994.3★727 rev
Unisex Bold Navy Blue Police Hat - Premium Fabric & Authentic Design - Perfect for Costumes & Parties One Size Fits Most - Pack of 1
Amscan$8.364.3★183 rev
Trucker Hat Baseball Cap Police Block Style Police Officer Cotton Dad Hats for Men & Women Black
Speedy Pros$24.033.7★22 rev
5661 Navy Blue Police/ Security cap (Size 7.5)
Rothco$39.664.2★92 rev
Newest
by launch date
13FA Police Embroidered Flexible Delta Cap - Durable Lightweight Hat - Breathable Moisture Wicking Fast Dry Comfort
13FA$37.591 rev
13FA Police LEOTEX Cap - Water Proof & Odor Proof - Breathable Moisture Wicking Fast Dry Comfort
13Fifty$39.222 rev
13Fifty Police Flexfit Delta Cap for Men Lightweight Performance Hat Moisture-Wicking Sweatband Stretch Fit Black Baseball Cap Law Enforcement Tactical Hat Black & Gray
13FA$37.357 rev
United We Stand - American Blue Line Flag Police Support Mens Stealth Patriotic Trucker Hat (Black/Black Hat One Size)
Fantastic Tees$25.2714 rev
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Black & Black)
13FA$28.7149 rev
Trending
90-day click momentum
Flexfit Mens Wooly Combed Twill Fitted Baseball Cap Black Small-Medium
Flexfit$11.744.6★
Trucker Hat Baseball Cap Police Block Style Police Officer Cotton Dad Hats for Men & Women Navy
Speedy Pros$22.983.7★
YUWXII Chauffeur Hat for Men Women Classic Vintage Captain Hat Newsboy Cap Costume Hats (Black)
YUWXII$14.604.2★
VOBOOM Men Quick Dry Baseball Cap Laser Cut Mesh Ball Curved Brim Snapback Hat (Black)
VOBOOM$18.174.5★
13FA Police Embroidered Flexible Delta Cap - Durable Lightweight Hat - Breathable Moisture Wicking Fast Dry Comfort
13FA$37.595.0★
What buyers say about police hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Good quality construction”
“very comfortable”
“Definitely worth the price”
“as described”
“The design looks great”
“It adjusts easily”
“The material feels durable”
“I have many different colors”
“Embroidery work tight and looks professional”
What buyers complain about
“Too small”
“Low quality”
“The only down fall was the glasses came all bent up”
“Arrived with shape damaged”
“Cheaper material”
“crooked lettering”
“Hurts my forehead”
“Hard to clean”
“This is not a symmetrical hat, looks weird”
“they looked like the were much more expensive than the kit cost”
Top return reasons
Common questions
- Is police hat profitable to sell on Amazon United States?
- The niche generates $142K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the police hat niche?
- 29 brands and 70 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in police hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.2% — above our launch gate.
- When does demand for police hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 8.0× the quietest.
- What does it cost to enter the police hat niche?
- Listings span $8.36–$39.66; the average listing price is $20.98 (sweet spot $15–$100). The average incumbent carries 1,761 reviews — the moat a new listing must climb.