Police Gear

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

0.6%

Market size, estimated

$336Ka year

Peak month

June1.5× the quietest month

Top search term

police gear796K searches a year

Listings sell for $25.03 on average, from $6.92 to $56.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $25.03 that is $6K to $13K a year per listing.

Average price

$25.03inside the $15 to $100 sweet spot

Price range

$6.92–$56.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

1.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Shops. It carries 10,364 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#388in Shops

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

10,364per listing

Listings tracked

32

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months