police badge
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-13.2% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great412.33avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Great$5.73–$45.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 404K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, police badge is a $161K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
police badge market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $224K–$298K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #5,197
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 78%
- Out of stock
- 14.2%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
48
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
37%
Top 20: 77%
Open market
47%
- Hmxpls14%
- Generic11%
- Spooktacular Creations8%
- ForFine7%
- Kangaroo6%
- KANGHEMAOYI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.5×
Top police badge search terms
- police badge209K/yr
- detective badge38K/yr
- police badges17K/yr
- police badge for kids11K/yr
- cop badge23K/yr
- kids police badge9K/yr
- fake police badge12K/yr
- police pin7K/yr
- police badges for kids5K/yr
- fake badge8K/yr
Top police badge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Police Costume Accessories for Adults Police Badge Detective Cop Spy FBI Agent Costume Accessories (Gold)
Hmxpls$8.464.6★46 rev
Police Cosplay Props Sheriff Badge Cop Badge Pin Gift for Police Cosplayers (Golden - A)
Generic$7.434.5★72 rev
2 PCS Police Badge Pretend Play Toys Set with Chain and Belt Clip for Kids Dress Up Game Detective Role Play
ForFine$11.174.7★122 rev
Kangaroo Police Toy Handcuffs & Metal Badge for Kids Pretend Play Police Accessory Kit Gift for Boys & Girls - Metal Fake Hand Cuffs with Safety Release - Dress up Parties Role Play
Kangaroo$9.284.3★846 rev
4 Pack Police Badge Metal Sheriff pin for Adult Cowboy Party Decoration School Carnival Prizes Party Bag Gift Fillers
KANGHEMAOYI$9.634.4★11 rev
Newest
by launch date
Cartoon Movie Brooch Golden Shield Medals Alloy Material Medals for Winners of Themed Party Games or Small Party Favors Make for Highly Memorable Keepsakes.
Ginphan$5.935 rev
Police Pretend Play Toy Set for Kids Police Toys for Kids Boys and Girls Police Accessories for School Classroom Dress Up Pretend Play Detective Role Play Halloween Party and Birthday Gifts
Generic$12.173 rev
Suncalla 12 Pack Police Badge Bulk Detective Sheriff Cop Fbi Fake Badge Prop Police Pin for Costume Party Accessories Halloween Dress up Men Women
Suncalla$23.113 rev
2Pcs Police Costume Accessories Fake Police Badge Necklace Detective Cop Secret Service Swat Badge Costume Accessories for Halloween Dress Up Christmas Stuffers
Hmxpls$8.917 rev
4 Pack Police Badge Metal Sheriff pin for Adult Cowboy Party Decoration School Carnival Prizes Party Bag Gift Fillers
KANGHEMAOYI$9.6311 rev
Trending
90-day click momentumCartoon Movie Brooch Golden Shield Medals Alloy Material Medals for Winners of Themed Party Games or Small Party Favors Make for Highly Memorable Keepsakes.
Ginphan$5.934.0★
Police Pretend Play Toy Set for Kids Police Toys for Kids Boys and Girls Police Accessories for School Classroom Dress Up Pretend Play Detective Role Play Halloween Party and Birthday Gifts
Generic$12.174.6★
RYNO GEAR Security Badge Enameled & Plated Pin Catch Design 2-1/4 x 3-1/8 Nickel-Brass Shield Badge (Brass)
RYNO GEAR$15.434.7★
2Pcs Police Costume Accessories Fake Police Badge Necklace Detective Cop Secret Service Swat Badge Costume Accessories for Halloween Dress Up Christmas Stuffers
Hmxpls$8.914.7★
Suncalla 12 Pack Police Badge Bulk Detective Sheriff Cop Fbi Fake Badge Prop Police Pin for Costume Party Accessories Halloween Dress up Men Women
Suncalla$23.115.0★
What buyers say about police badge
What buyers praise and complain about, mined from review topics.What buyers love
“Honestly way higher quality than I expected”
“Cheap Price”
“They are as advertised”
“not cheap plastic”
“Holds up to wear and tear”
“Great gag gift”
“The size is just right”
“super fun”
“Very sturdy”
“We used it on stage for a play and it was easy to use and looked authentic”
What buyers complain about
“They are to short”
“The item shown is no longer what you will receive”
“the only thing i could say bad is I wish the pin was a little thicker”
“are not well made”
“somehow it was cheaper to buy 4 than it was to buy 1”
“Durability is a little iffy”
“The stickers have poor adhesive”
“will break easily”
“Very cheaply made”
“I did not realize the color would be closer to gold than copper or bronze”
Top return reasons
Common questions
- Is police badge profitable to sell on Amazon United States?
- The niche generates $161K/yr across 45 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the police badge niche?
- 32 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in police badge?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 4.5%.
- When does demand for police badge peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.5× the quietest.
- What does it cost to enter the police badge niche?
- Listings span $5.73–$45.24; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.