Polar Pants Women

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

-69.1%

Conversion, latest week

1.2%

Market size, estimated

$49Ka year

Top search term

fleece lined cargo pants women26K searches a year

Listings sell for $32.90 on average, from $13.56 to $106.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.90 that is $0 to $3K a year per listing.

Average price

$32.90inside the $15 to $100 sweet spot

Price range

$13.56–$106.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

17.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,602 within Hiking & Outdoor Recreation. It carries 2,623 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#1,602in Hiking & Outdoor Recreation

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,623per listing

Listings tracked

114

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months