pokemon wallet
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.02avg listing price — sweet spot $15–$100
Price range
Great$8.85–$41.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good906.95avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 217K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pokemon wallet is a $95K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pokemon wallet market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 14.2%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
28
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
5%
- Loungefly44%
- LEQDO21%
- Pokémon19%
- OIXXAF5%
- Bioworld3%
- ZALVEX2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top pokemon wallet search terms
- pokemon wallet134K/yr
- eevee wallet15K/yr
- pokemon wallets for boys15K/yr
- loungefly pokemon wallet9K/yr
- pokmon wallet9K/yr
- pikachu wallet10K/yr
- pokemon wallet for men8K/yr
- pokemon loungefly wallet6K/yr
- wallet pokemon5K/yr
- pokemon wallet for women5K/yr
Top pokemon wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loungefly X Pokemon Flying Eeevee Wallet
Loungefly$39.964.8★445 rev
LEQDO Cute Pokemon Tri-Fold Wallet for boy and girls - PU Leather Small Clutch Coin & Card Pouch. (white)
LEQDO$11.574.8★18 rev
Loungefly Pokemon Eeveelutions Tattoo Zip Around Wallet
Loungefly$40.424.8★482 rev
Pokemon Wallet for Boys and Girls Kids Trifold Purse Canvas Velcro Wallets with Zip Pound Coin and Card Holder - Featuring Charizard & Pikachu Great Pokemon Gifts
Pokémon$18.514.7★335 rev
LEQDO Cute Cartoon Tri-Fold Wallet for boy and girls - PU Leather Small Clutch Coin & Card Pouch. (Purple)
LEQDO$10.144.8★18 rev
Newest
by launch date
bdqpin Kids Wallets for Boys Girls Teen Cheap RFID Trifold wallet for 4-6-8-10-12-14Ages Toddler/Youth Wallet for kids with Zipper Coin Pocket Novelty Wallet for kids Birthday/Christmas Gifts-FK0019
bdqpin$8.85594 rev
Loungefly Pokmon Pikachu Zip Around Wallet
Loungefly$34.3327 rev
Pokemon Wallet for Boys and Girls Kids Trifold Purse Canvas Wallets with Zip Coin and Card Holder - Featuring Charmander & Pikachu
Pokémon$17.51112 rev
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.945,720 rev
William Lamb Pokemon Pikacku Character Black Tri-Fold Money Travel Holiday Wallet - One Size 8.5cm (W) x 12cm (H) x 1cm (D) Yellow One Size Casual 03942
OIXXAF$15.1995 rev
Trending
90-day click momentumLEQDO Cute Pokemon Tri-Fold Wallet for boy and girls - PU Leather Small Clutch Coin & Card Pouch. (white)
LEQDO$11.574.8★
LEQDO Cute Cartoon Tri-Fold Wallet for boy and girls - PU Leather Small Clutch Coin & Card Pouch. (Purple)
LEQDO$10.144.8★
ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet
ZALVEX$27.944.5★
bdqpin Kids Wallets for Boys Girls Teen Cheap RFID Trifold wallet for 4-6-8-10-12-14Ages Toddler/Youth Wallet for kids with Zipper Coin Pocket Novelty Wallet for kids Birthday/Christmas Gifts-FK0019
bdqpin$8.854.8★
PUMA Kids Rise Trifold Wallet Red/Black OS
PUMA$9.734.7★
What buyers say about pokemon wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“It holds several cards”
“Better price”
“Cute and Durable”
“sleek design”
“Very convenient”
“Fits all advertised credit cards and more”
“the material is sturdy”
“Cards stay secure”
“a lot of storage”
What buyers complain about
“Already falling apart”
“Very big”
“Very heavy”
“Poor quality”
“For some unknown reason the ejection mechanism has been becoming increasingly hard to operate”
“Feels fragile & flimsy”
“Waste of money”
“Money clip fell off”
“Way to BULKY to be a wallet in the back pocket”
“It is a bit thicker than advertised”
Top return reasons
Common questions
- Is pokemon wallet profitable to sell on Amazon United States?
- The niche generates $95K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the pokemon wallet niche?
- 9 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in pokemon wallet?
- Top complaints mined from reviews: Durability, Size-Overall, Weight Heavy. The return rate is 3.5%.
- When does demand for pokemon wallet peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the pokemon wallet niche?
- Listings span $8.85–$41.99; the average listing price is $24.02 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.