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Pokemon Onesie Kids

Fail

Shoppers spend an estimated $25K a year here, so Pokemon Onesie Kids is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$25K/yr78K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
25%top-5 click share · 16 brands · 43 sellers

Flapen Score

Pokemon Onesie Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pokemon Onesie Kids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Onesie Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Onesie Kids 78K times last year and spent an estimated $25K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
0.9%
Market size, estimated
$25Ka year
Top search term
pokemon onesie kids32K searches a year

02 · Price

A sale here is worth $33.86.

Listings sell for $33.86 on average, from $17.81 to $72.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $33.86 that is $0 to $3K a year per listing.

Average price
$33.86inside the $15 to $100 sweet spot
Price range
$17.81–$72.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #3,600 within Sleepwear & Robes. It carries 1,326 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#3,600in Sleepwear & Robes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,326per listing
Listings tracked
63

04 · Newcomers

6 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pokemon Onesie Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

43

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

25%

Top 20: 64%

Open market

9%

  • Brand 157%
  • Brand 222%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 9%)

Demand

Pokemon Onesie Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Pokemon Onesie Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon onesie kids32K/yr
  • pokemon blanket hoodie13K/yr
  • pokemon snuggie8K/yr
  • pokemon hooded blanket6K/yr
  • pokemon wearable blanket6K/yr
  • pokemon oodie3K/yr
  • pokemon onesies kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Onesie Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
3.2%of orders come back
“To small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pokemon Onesie Kids questions

Answered from the same tracked data.