Is pokemon keychain profitable to sell on Amazon United States?

The niche generates $78K/yr across 46 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (47/100).

How competitive is the pokemon keychain niche?

21 brands and 175 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in pokemon keychain?

Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.4%.

When does demand for pokemon keychain peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the pokemon keychain niche?

Listings span $4.88–$37.65; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 2,182 reviews — the moat a new listing must climb.

pokemon keychain

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.72

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$4.88–$37.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,181.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 587K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pokemon keychain is a $78K/yr Amazon United States market (587K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

pokemon keychain market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $142K–$177K; units × avg price
Conversion rate: 0.8%
Avg BSR: #4,224
Page quality: 0%
Prime: 98%
Sponsored: 59%
Out of stock: 5.0%
Avg brand age: 34 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

175

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

36%

Top 20: 77%

Open market

29%

Pokémon25%
Squishmallows13%
Finex11%
Nintendo8%
AMZFAVOR7%
Sanei7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top pokemon keychain search terms

pokemon keychain329K/yr -0.4%0.8% conv.
pokemon plush keychain58K/yr +3.9%0.5% conv.
pokemon keychain plush52K/yr -8.9%0.7% conv.
pokemon keychains33K/yr -2.4%0.5% conv.
pikachu keychain36K/yr +3.7%1.8% conv.
pokemon bag charm14K/yr +59.1%0.4% conv.
pokemon key chain20K/yr +8.1%0.8% conv.
pokmon keychain15K/yr -0.1%1.1% conv.
keychain pokemon11K/yr -11.0%0.7% conv.
pokemon squishmallow keychain4K/yr +49.2%1.5% conv.

All search terms

Top pokemon keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime

Finex$14.324.7★142 rev

Squishmallows Original Pokmon Pikachu Clip - Ultrasoft Official Jazwares Plush

Squishmallows$12.034.8★308 rev

Plush Keychains Bulk for Kids 24Pcs Cute Fuzzy Pom Pom Ball Keychain Toys with Legs Back to School Party Favor for Boys Girls Kids Classroom Gifts Prizes Xmas Gift Goodie Bag Filler Backpack Charms

AMZFAVOR$20.754.6★70 rev

LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain

LEQDO$13.894.6★13 rev

BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys

BONICI$10.984.8★639 rev

Newest

by launch date

Pokemon Keychain Set - 4pc Bundle of 3D Character Figure Light Up Keyrings: Pikachu Bulbasaur Psyduck Piplup Plus Bookmark More Keyrings Pack

Pokémon$24.770 rev

2mo ago

LEQDO Pokemon Keychain 2-Piece Key Chain Wristlet Car Charms Kawaii Cartoon Backpack Keychain

LEQDO$13.8913 rev

3mo ago

Pokmon Center: Pichu Little Daydream Plush Key Chain

Pokémon$29.893 rev

3mo ago

Squishmallows Original Pokmon Teddiursa Clip - Ultrasoft Official Jazwares Plush

Squishmallows$8.67308 rev

9mo ago

Squishmallows Original Pokmon Pikachu Clip - Ultrasoft Official Jazwares Plush

Squishmallows$12.03308 rev

9mo ago

What buyers say about pokemon keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent quality”

Collectibles11%

“Cards collectibles”

Value For Money10%

“Affordable price”

Gifting Purpose8%

“Cute gift”

Size-Overall6%

“Perfect size”

Taste-Overall5%

“didn't taste too artificial”

Advertised Vs Actual Product5%

“exactly what I wanted”

Color5%

“Colors were great”

Soft Feel5%

“She is very soft, fluffy and cute”

Chain/Key Quality4%

“the chain looks great”

What buyers complain about

Value For Money21%

“A little pricey”

Quality-Overall16%

“Cheap”

Advertised Vs Actual Product12%

“the listing is extremely misleading”

Size-Overall11%

“BUT A LITTLE LARGE”

Durability8%

“broke almost immediately”

Color3%

“our biggest issue is switching between colors”

Strength3%

“Not very sturdy”

Ethical Trade/Fair Trade2%

“This is a scam”

Gifting Purpose2%

“its not my gift”

Product Condition2%

“just dont expect anything new”

Top return reasons

Size-Overall40%

Value For Money13%

Advertised Vs Actual Product12%

Color8%

Defective Material/Parts4%

Product Condition4%

Quality-Overall4%

Chain/Key Quality3%

Wrist Fit2%