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Pointe Shoe Sewing Kit

Fail

The top 5 brands take 96% of clicks, so Pointe Shoe Sewing Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$134K/yr136K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
24%top-5 click share · 13 brands · 33 sellers

Flapen Score

Pointe Shoe Sewing Kit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pointe Shoe Sewing Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pointe Shoe Sewing Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Pointe Shoe Sewing Kit 136K times last year and spent an estimated $134K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.5%
Market size, estimated
$134Ka year
Peak month
November1.4× the quietest month
Top search term
bloch74K searches a year

02 · Price

A sale here is worth $39.08.

Listings sell for $39.08 on average, from $5.68 to $224.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.08 that is $0 to $4K a year per listing.

Average price
$39.08inside the $15 to $100 sweet spot
Price range
$5.68–$224.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,813 within Athletic. It carries 1,594 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3,813in Athletic
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,594per listing
Listings tracked
81

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pointe Shoe Sewing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

24%

Top 20: 60%

Open market

3%

  • Brand 187%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 3%)

Demand

Pointe Shoe Sewing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pointe Shoe Sewing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bloch74K/yr
  • pointe shoe sewing kit17K/yr
  • ballet ribbon6K/yr
  • bloch dance shoes13K/yr
  • pointe shoe ribbon9K/yr
  • pointe shoe thread7K/yr
  • bloch ballet5K/yr
  • bloch shoes5K/yr

Reviews and returns

What reviews say buyers love and hate about Pointe Shoe Sewing Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
8.9%of orders come back
“a little too tight”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pointe Shoe Sewing Kit questions

Answered from the same tracked data.