Pocket Square Holder

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

8.5%

Market size, estimated

$52Ka year

Peak month

April1.5× the quietest month

Top search term

pocket square holder52K searches a year

Listings sell for $8.45 on average, from $3.90 to $19.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.45 that is $2K to $4K a year per listing.

Average price

$8.45under the $15 to $100 sweet spot

Price range

$3.90–$19.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #124 within Ties, Cummerbunds & Pocket Squares. It carries 445 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

10.6%

Average rank

#124in Ties, Cummerbunds & Pocket Squares

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

445per listing

Listings tracked

15

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months