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Pocket Hug

Fail

Demand is soft, at -26.6% this quarter, so Pocket Hug is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$155K/yr939K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
67%top-5 click share · 14 brands · 17 sellers

Flapen Score

Pocket Hug against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pocket Hug is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Hug market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Hug 939K times last year and spent an estimated $155K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 939K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
939K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
1.9%
Market size, estimated
$155Ka year
Peak month
December2.3× the quietest month
Top search term
pocket hug420K searches a year

02 · Price

A sale here is worth $8.67.

Listings sell for $8.67 on average, from $3.79 to $21.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $8.67 that is $2K to $4K a year per listing.

Average price
$8.67under the $15 to $100 sweet spot
Price range
$3.79–$21.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #3,262 within Keyrings & Keychains. It carries 460 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#3,262in Keyrings & Keychains
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Pocket Hug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Brand 147%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Pocket Hug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Pocket Hug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket hug420K/yr
  • hug224K/yr
  • pocket hugs100K/yr
  • pocket hug token63K/yr
  • hugs53K/yr
  • pocket hugs for kids20K/yr
  • pocket hugs for women8K/yr
  • a pocket hug13K/yr
  • hug gift9K/yr
  • hug gifts for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Hug

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
1.1%of orders come back
“ended up a few short”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pocket Hug questions

Answered from the same tracked data.