Pocket Bag
MaybeProducts sell for $35.30 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Pocket Bag is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $1.3M/yr3.4M searches / yr
- 90-day growth
- +17.6%search demand this quarter
- Competition
- 25%top-5 click share · 28 brands · 63 sellers
Flapen Score
Pocket Bag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pocket Bag is stronger. Inside it, weaker.
Market
The Pocket Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Pocket Bag 3.4M times last year and spent an estimated $1.3M. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- +17.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- April2.2× the quietest month
- Top search term
- anti theft crossbody bags for women582K searches a year
02 · Price
A sale here is worth $35.30.
Listings sell for $35.30 on average, from $8.54 to $91.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $35.30 that is $18K to $26K a year per listing.
- Average price
- $35.30inside the $15 to $100 sweet spot
- Price range
- $8.54–$91.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$26K
- Returns
- 8.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #795 within Handbags & Shoulder Bags. It carries 3,506 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #795in Handbags & Shoulder Bags
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,506per listing
- Listings tracked
- 83
04 · Newcomers
Amazon counts 9 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Pocket Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Travelon Anti-Theft Classic Messenger Bag
- Price
- $37.65
- Rating
- 4.4/5
- Reviews
- 10,766
- Age
- 17y ago
Travelon Anti-Theft Metro Convertible Small Crossbody Bag
- Price
- $31.46
- Rating
- 4.5/5
- Reviews
- 1,869
- Age
- 7y ago
INICAT Anti Theft Crossbody Bag for Women Small RFID Blocking Sling Purse with Zipper Lock for Travel Vegan Leather(Black)
- Price
- $33.64
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago
Travelon Anti-Theft Classic Mini Shoulder Bag
- Price
- $34.74
- Rating
- 4.6/5
- Reviews
- 10,135
- Age
- 15y ago
Travelon Anti-Theft Heritage Crossbody Bag
- Price
- $35.27
- Rating
- 4.5/5
- Reviews
- 7,219
- Age
- 10y ago
Trending
90-day click momentum
Travelon Anti-Theft Classic Small East/West Crossbody
- Price
- $35.47
- Rating
- 4.6/5
- Reviews
- 4,161
- Age
- 10y ago
Travelon Anti-Theft Heritage Crossbody Bag
- Price
- $30.98
- Rating
- 4.5/5
- Reviews
- 7,219
- Age
- 7y ago
INICAT Anti Theft Crossbody Bag for Women Small RFID Blocking Sling Purse with Zipper Lock for Travel Vegan Leather(Black)
- Price
- $33.64
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago
Travelon Anti-Theft The Voyages Compact Sling
- Price
- $45.49
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 1y ago
SYTRAH Anti Theft Crossbody Bags for Women RFID Sling Bag Travel Purse RFID Cross Body Purses Chest Bag for Travel Beige Brown
- Price
- $28.19
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 9mo ago
Newest
by launch dateSYTRAH Anti Theft Crossbody Bags for Women RFID Sling Bag Travel Purse RFID Cross Body Purses Chest Bag for Travel Beige Brown
- Price
- $28.19
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 9mo ago
TOPEAST Anti-Theft Crossbody Travel Bag for Women Men Small Black Cross-Body Bag Shoulder Bag with Zipper Switchable Strap Fashion Lightweight Slim Sling Bag for Work Sport Gift
- Price
- $21.40
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 1y ago
BAGSMART Cross Body Purse Mini Crossbody Bags for Women Travel Purse Puffy Shoulder Handbag Wallet with RFID Blocking Slots Black-small
- Price
- $16.49
- Rating
- 4.6/5
- Reviews
- 1,743
- Age
- 1y ago
INICAT Anti Theft Crossbody Bag for Women Small RFID Blocking Sling Purse with Zipper Lock for Travel Vegan Leather(Black)
- Price
- $33.64
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago
Travelon Anti-Theft Roam Medium Crossbody
- Price
- $49.27
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
63
Top-5 brand share
80%
Top 20: 96%
Top-5 click share
25%
Top 20: 58%
Open market
18%
- Travelon63%
- INICAT7%
- Baggallini4%
- SYTRAH3%
- TOPEAST3%
- BAGSMART2%
Demand
Pocket Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Pocket Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti theft crossbody bags for women582K/yr
- travelon anti theft crossbody bag528K/yr
- travelon384K/yr
- anti theft crossbody bag263K/yr
- anti theft bag215K/yr
- travelon crossbody bags for women197K/yr
- travel purses anti theft crossbody170K/yr
- antitheft crossbody bags for women151K/yr
- rfid crossbody bags for women95K/yr
- anti theft purse99K/yr
Reviews and returns
What reviews say buyers love and hate about Pocket Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too narrow
On the small side
Larger than expected
I cant adjust the strap on the bag
Strap is too short
Very cheap strap
Will not last
Broke within days
Breaks easily
Low quality
Cheaply made
makes the bag look low quality
Zipper Broke
Zipper does not work
Zipper fell off
Love
Loved the size
Decent size
fit easily
the bag seems to be great quality
Best quality
great build quality
Many pockets
Lots of compartments
lots of pockets
Convenient and versatile
great for just carrying enough
easy to carry bag
Light weight and comfortable
is so comfortable to wear
it stays comfortable
Return
8.3% Return rate 77% Fixable by listing
Too narrow
On the small side
Larger than expected
Get a dark color
the color is not as pictured
decided I didnt like the color
I cant adjust the strap on the bag
Strap is too short
Very cheap strap
False advertisement
Not as advertised
False advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket Bag questions
Answered from the same tracked data.