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pluto costume

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 19Conversion 0Competition 55Returns 0Price range 94Avg price 95Brand share 26Review moat 55Quality gap 32

Avg price

Incredible$35.15

avg listing price — sweet spot $15–$100

Price range

Great$13.96–$77.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,314.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 58K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, pluto costume is a $0/yr Amazon United States market (58K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pluto costume market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$9K–$18K
units × avg price
Conversion rate
0.0%
Avg BSR
#14,352
Page quality
0%
Prime
59%
Sponsored
52%
Out of stock
7.2%
Avg brand age
46 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

8%

  • Fun Costumes40%
  • GONAAP37%
  • Disney6%
  • COSUSKET3%
  • Sun-Staches3%
  • Impact3%
  • Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -11.1% search growth over the last 90 days.
8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 50.4×

Top pluto costume search terms

  • pluto costume25K/yr
  • pluto costume kids6K/yr
  • pluto costume adult15K/yr
  • pluto costume toddler10K/yr
  • adult pluto costume3K/yr
All search terms

Top pluto costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pluto costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall52%

“Fits well”

Soft Feel17%

“Super soft”

Ease Of Use10%

“was easy to use”

Value For Money7%

“Great for price”

Comfort-Overall5%

“comfortable”

Thickness5%

“not thin and was super soft and comfortable”

Quality-Overall5%

“My son loved it the quality is great now too thick”

What buyers complain about

Size-Overall50%

“Shirt runs way too big”

Color50%

“I thought the short were black but they are indeed brown”

Top return reasons

Size-Overall61%
Length10%
Advertised Vs Actual Product5%
Product Condition3%
Quality-Overall3%
Arm Fit2%
Thigh Fit2%
Stitch/Finish/Polish2%
Zipper Quality2%
Gap/Hole2%

Common questions

Is pluto costume profitable to sell on Amazon United States?
The niche generates $0/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (29/100).
How competitive is the pluto costume niche?
11 brands and 16 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in pluto costume?
Top complaints mined from reviews: Size-Overall, Color. The return rate is 12.1% — above our launch gate.
When does demand for pluto costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 50.4× the quietest.
What does it cost to enter the pluto costume niche?
Listings span $13.96–$77.57; the average listing price is $35.15 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.